Table of Content

Consumer Health in Bolivia
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER HEALTH IN BOLIVIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
In 2021, new waves of COVID-19 drive demand for analgesics
Market turns to generic analgesics
Topical sales helped by stress, sedentary lifestyle and dengue fever
PROSPECTS AND OPPORTUNITIES
The analgesic market foresees a return to pre-pandemic volumes
Increasing preference for combination products is expected
Growing illegal market is expected to continue impacting the category of analgesics
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stricter hygiene practices negatively affect sales of cough, cold and allergy products
Flu and cold remedies benefited from local COVID-19 protocols
Rooted local use of decongestant rubs benefits the Mentisan brand during the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Growing pollution expected to boost sales of antihistamines and allergy remedies
Once the pandemic is controlled, recovery of cough and cold remedies sales is expected
Concentration on leading brands due to increased advertising campaigns
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic slows down the overall category of digestive remedies
Bad eating habits continue to drive the category
Antacids among the few winning digestive products during pandemic
PROSPECTS AND OPPORTUNITIES
Gastric disorders are expected to continue to grow, favouring digestive remedies.
Inadequate food handling is expected to continue affecting the market
Return of travel and tourism favours sales of related digestive products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to dermatological specialists affects the category
Less social interaction results in lower levels of infections and sales volumes
Inti SA capitalises on crisis with an aggressive campaign on its topical germicidal
PROSPECTS AND OPPORTUNITIES
Socialisation key to rebuilding sales of the category
Vaginal dermatological products will continue to be driven by inadequate levels of hygiene practices
Sustained population projected Bolivia gives opportunity for paediatric dermatological products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Less physical and sports activities affect wound care sales
Category remains highly concentrated, though signs of a shift as recession bites
Return of smuggling slows category expansion
PROSPECTS AND OPPORTUNITIES
Sales volumes are foreseen to return to pre-pandemic levels in the coming years
Segmentation by product type may offer potential for innovation
Pharmacy expansions can build volume sales
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2016-2021
Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Wound Care: % Value 2017-2021
Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Explosion in sales of vitamin C as a COVID-19 effect
Logistics and supply chain played a key factor among main distributors
Use of social media as a channel for contraband vitamins rises
PROSPECTS AND OPPORTUNITIES
Immunity aid vitamins are desirable, but wider use may be hit by recession
Relevance of e-commerce higher in vitamins than in other OTC remedies
Favourable outlook for multivitamins in the coming years
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2016-2021
Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 44 NBO Company Shares of Vitamins: % Value 2017-2021
Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dietary supplements lose out to vitamins as spending limitations bite
Zinc benefits from COVID-19 treatment protocols, function increasingly important
Return of direct sellers helps recovery
PROSPECTS AND OPPORTUNITIES
Growing health and wellbeing awareness driven as post-pandemic effect
Recovery of direct sellers supported by distributor recruitment
Life expectancy drives demand for elderly supplements, supported by rising product awareness
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2016-2021
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight control less relevant during pandemic for aesthetic reasons
Supplement nutrition drinks builds sales with immunological aid benefits
Recession and consumer perception of weight management as non-essential hampers recovery
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing holds potential, although contingent on the recovery of the economy
Direct sellers expected to recover relevance driven by more conscious wellbeing consumers as a post pandemic effect
Obesity trend is expected to continue growing among Bolivians
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition yet to fully recover from lockdown
Premium segment brands showed to be more resilient supported by loyal consumers
Influencers increasingly important in sports nutrition
PROSPECTS AND OPPORTUNITIES
Younger consumers shaping consumption trends in sports nutrition
Price sensitivity favours non-protein options
E-commerce grows in relevance as channel for sports nutrition sales
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2016-2021
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Culture and customs drive consumption of traditional herbal products
Traditional herbs and syrups widely used for prevention and treatment of COVID-19
Government promotes the use of traditional medicine among Bolivians
PROSPECTS AND OPPORTUNITIES
Traditional herbal medicine potentially sees migration to OTC products
Formalization of doctors who practice traditional medicine boosts category
Organic natural herbal products will gain greater relevance, scope for retail venture
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2016-2021
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home-schooling slows sales of paediatric OTC remedies
Recession sees price sensitivity emerge for first time
Decrease in number of visits to paediatricians slows sales, changes influencers
PROSPECTS AND OPPORTUNITIES
Post COVID-19, seasonal cold, cough infections in children will return
Demographic change will support paediatric consumer health growth
Paediatric combination product set to return over the forecast period
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026