Table of Content

Cigars, Cigarillos and Smoking Tobacco in Thailand
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Cigars retains highest value share overall in 2019 due to premium positioning but remains limited to small niche of affluent consumers and tourists
Fine cut tobacco continues to benefit from downtrading trend in 2019 amongst price-sensitive consumers making a switch from cigarettes
Leading players lose share to dynamic competitors in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of Cigars by Size: % Volume 2014-2019
Table 6 Sales of Cigarillos by Price Platform 2014-2019
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 9 NBO Company Shares of Cigars: % Volume 2015-2019
Table 10 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 11 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Ongoing price sensitivity amongst largest low-income male target audience in the wake of the tax levy leads to increasing demand for economy cigarettes, illicit trade and fine cut tobacco
Global producers of cigarettes continue to benefit from price reductions on brands in wake of tax levy, squeezing major local producer TAOT in 2019
Smoking prevalence rate set to remain steady in Thailand over the forecast period, with ongoing demand for more affordable options including fine cut tobacco from price-sensitive consumers
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 25 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 26 Sales of Tobacco by Category: Volume 2014-2019
Table 27 Sales of Tobacco by Category: Value 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources