Table of Content

Cigars, Cigarillos and Smoking Tobacco in Kenya
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Despite higher taxes and still limited distribution, cigars and cigarillos attracts younger consumers and sees higher volume growth in 2019
Fight to eradicate illicit trade gathers speed in 2019
Smoke Shop Africa and Scandinavian Tobacco Group maintain their leading positions, benefitting from well-established distribution in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of Cigars by Size: % Volume 2014-2019
Table 6 Sales of Cigarillos by Price Platform 2014-2019
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 9 NBO Company Shares of Cigars: % Volume 2015-2019
Table 10 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 11 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 13 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 14 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 15 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 17 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Tax hikes and higher prices result in reduced demand from some smokers, while others that find it hard to quit seek alternatives that boost illicit trade in 2019
British American Tobacco Kenya, the dominant player in cigarettes, widens its distribution through cigarette stalls and introduces nicotine pouches in 2019
Growing health concerns, ongoing increases in taxes, prices and tobacco regulations are expected to result in reduced smoking prevalence over the forecast period
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 19 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 20 Sales of Tobacco by Category: Volume 2014-2019
Table 21 Sales of Tobacco by Category: Value 2014-2019
Table 22 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 23 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 24 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 25 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources