Table of Content

Consumer Health in Romania
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stabilisation occurring following 2020 fluctuations
Zentiva leads thanks to multiple successful products
Majority of sales tied to pharmacies
PROSPECTS AND OPPORTUNITIES
Stable demand anticipated over the forecast period
Need for topical analgesics/anaesthetic remedies on the rise
Self-medication trend to drive sales performances
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales still in decline but situation is easing
Internationals lead competitive landscape
Strong barrier to entry for new entrants
PROSPECTS AND OPPORTUNITIES
Flu and cold vaccinations likely to limit sales growth
Allergies on the rise
Performance to be less dependent on the season
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic effects heighten demand for digestive remedies
Sanofi is at the sales summit
Herbal digestive remedies on the rise
PROSPECTS AND OPPORTUNITIES
A rising focus on digestive health will keep sales healthy
Self-medication trend to intensify
Rising stress levels poised to boost demand
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales recovering for antifungals, while pandemic effects yield positive results for other categories
Good year for Seboradin
Landscape led by Bayer
PROSPECTS AND OPPORTUNITIES
Positive outlook for dermatologicals
Rising concern with personal appearance to boost sales
Competition set to intensify
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strengthening focus on health arising from COVID-19 is buoying sales
Category potential is still considerable in Romania
Nicorette monopolises sales
PROSPECTS AND OPPORTUNITIES
Steady sales growth expected
Greater clarification of usage and benefits needed
Prescribed smoking cessation aids can both hamper and help OTC channel
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deceleration evident following 2020 surge in demand
Herbal/traditional variants dominate sales
Gedeon Richter is at sales summit
PROSPECTS AND OPPORTUNITIES
The need for sleep aids will intensify
Adapting to the natural trend will be key to achieving greater gains
Potential consumer base is expanding
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion has both positive and negative effects on eye care
Consumer preference for low-price eye care strengthens further
Optrex still leads the way for eye care
PROSPECTS AND OPPORTUNITIES
Digital lifestyles will ensure steady demand for eye care
Distribution dynamics unlikely to change significantly
Sales may be boosted by preventative trend among consumers
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENT
Recovery begins for wound care in 2021
No patchy performance from Urgo in 2021
First aid kits benefits from a more proactive approach
PROSPECTS AND OPPORTUNITIES
Consistent growth rates forecast
International firms likely to remain the prominent force
Heightened price-sensitivity to favour private label wound care
CATEGORY DATA
Table 94 Sales of Wound Care by Category: Value 2016-2021
Table 95 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Wound Care: % Value 2017-2021
Table 97 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 98 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales still on the rise despite surge in demand in 2020
Private label increasingly popular as purchasing power dips
Vitamax leads sales with Zdrovit close behind
PROSPECTS AND OPPORTUNITIES
Further growth expected as healthier lifestyles actively pursued
Competition to intensify
COVID-19 boosts vitamin C appeal further
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2016-2021
Table 56 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 57 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 58 NBO Company Shares of Vitamins: % Value 2017-2021
Table 59 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 60 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic prompts more proactive consumer behaviour regarding healthcare
Sales leadership in crowded landscape is closely contested
Convenience a big driver for combination products
PROSPECTS AND OPPORTUNITIES
Further gains in popularity predicted for category
More innovations and wider ranges on the horizon
Multiple factors set to fuel good sales performance
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2016-2021
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 64 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic effects accentuate need for weight management and wellbeing
Romanians looking more at the big picture than before
E-commerce increasingly mainstream for sales, while Herbalife retains top spot
PROSPECTS AND OPPORTUNITIES
Consumers to look for more natural ways of losing weight
Slimming teas poised to keep posting best growth rates
Increasing health and fitness culture to support further sales growth for category
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition heading back on track
Internationals lead a landscape characterised by limited product diversity
Robust performance shown by Myprotein
PROSPECTS AND OPPORTUNITIES
Romanians now ready to be more active, while online purchases and brand sponsorships will take on more significance
Protein/energy bars and sports protein powder set for strong gains
Category appeal no longer limited to its original consumer base
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2016-2021
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health crisis, the natural trend and improving supply help keep sales thriving
Natural and gentler remedies are increasingly important for consumers
Himalaya at summit of crowded landscape
PROSPECTS AND OPPORTUNITIES
Growing self-medication trend will drive up demand further
Local producers set to thrive
Potential for private label is strong
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health continues its upward trajectory
Big pharma players are represented among paediatric ranges
E-commerce popularity rising for category sales
PROSPECTS AND OPPORTUNITIES
Bright outlook supported by preventative approach to healthcare
Variety of paediatric vitamins and dietary supplements to expand
Falling birth rate could be offset by greater spending on these products
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026