Table of Content

Consumer Health in Nigeria
Euromonitor International
February 2022

List Of Contents And Tables

CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows:
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics continues to lead
Increasing availability and affordability boost sales of analgesics
Emzor Pharmaceutical Industries maintains top spot
PROSPECTS AND OPPORTUNITIES
Challenging economy poses a threat to the growth of analgesics
Acetaminophen and topical analgesics/anaesthetic set to remain key
Companies focus on aggressive marketing in response to strong competition
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyles changes and self-medication trend boosting demand
Chemists/pharmacies remains the most popular channel for cough, cold and allergy (hay fever) remedies
Industry players introduce new products to remain competitive
PROSPECTS AND OPPORTUNITIES
Revival of socialising to lead to spread of colds and flu
High birth rate set to support demand for paediatric cough/cold remedies
Growing population and environmental factors to drive sales
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales decline across most categories
Local players continue to lead
Chemists/pharmacies channel continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
Unhealthy lifestyles and poor diets expected to fuel category growth
Players in the industry expect to develop their distribution networks in order to expand their customer bases
Sales are expected to be led by innovation - particularly within antacids
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Numerous opportunities for market growth
Environmental factors drive sale of paediatric dermatologicals
Neimeth International Pharmaceuticals leads dermatologicals
PROSPECTS AND OPPORTUNITIES
Topical antifungals expected to continue to lead sales
High birth rate will continue to drive demand for nappy (diaper) rash remedies.
Competition expected to intensify as brands focus on innovation, consumer awareness and channel expansion
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care registers retail volume decline in 2021
Chemists and drugstores lead channel distribution sales
Beiersdorf AG leads sales
PROSPECTS AND OPPORTUNITIES
Competition expected to intensify as new entrants emerge
Demand for traditional herbal remedies expected to affect wound care sales
Rising prevalence of chronic diseases expected to increase demand for wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for vitamins boosted by COVID-19
Government campaigns create favourable market for vitamins
Local players lead sales
PROSPECTS AND OPPORTUNITIES
E-commerce in strong position for further development
Demand for single vitamins expected to increase over the forecast period
Industry players to focus on aggressive marketing and promotional activities to compete
CATEGORY DATA
Table 68 Sales of Vitamins by Category: Value 2016-2021
Table 69 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 70 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Vitamins: % Value 2017-2021
Table 72 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 73 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-medication and availability support dietary supplements demand
Forever Living leads category
E-commerce and direct selling offer potential for expansion
PROSPECTS AND OPPORTUNITIES
Strong performance expected during the forecast period
Direct selling to boost sales during the forecast period
Paediatric dietary supplements continues to be dominated by local players
CATEGORY DATA
Table 42 Sales of Dietary Supplements by Category: Value 2016-2021
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 44 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 46 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 47 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing concerns about obesity
Edmark leads weight management and wellbeing
Slimming teas remains the second largest category in weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Rising obesity rates and bad eating habits are expected to drive value growth during the forecast period
Direct sales expected to be a key channel for growth during the forecast period
Meal replacement expected to lead sales over the forecast period
CATEGORY DATA
Table 49 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 50 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 52 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 53 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 54 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition remains a niche category
International players lead sales
E-commerce is gaining traction and allowing businesses to reach out to customers.
PROSPECTS AND OPPORTUNITIES
Increasing health-awareness likely to fuel growth in sports nutrition post-COVID-19
Consumer awareness campaign can fuel significant sales
HERBAL/TRADITIONAL PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional products account for the lion share of consumer health value sales
Aggressive marketing initiatives increase consumer awareness
Local players are up against an invasion of low-quality imported herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional treatments
Competition from unpackaged alternatives set to act as a persistent constraint on demand for packaged traditional/herbal products
Direct selling is predicted to be a prominent growth channel for herbal/traditional products
CATEGORY DATA
Table 55 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 encourages parents to seek to strengthen their children’s immune systems
Local players dominate sales
Parents rely on OTC medications due to a lack of affordable health care
PROSPECTS AND OPPORTUNITIES
Vitamins expected to see notable growth during the forecast period.
High birth rate expected to boost sales
Common to purchase limited amounts of products when needed
CATEGORY DATA
Table 61 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026