Table of Content

Sports Nutrition in Georgia
Euromonitor International
October 2021

List Of Contents And Tables

SPORTS NUTRITION IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gym reopening and resumption of outdoor sports activities benefit sports nutrition sales in 2021, as well as the growing popularity of protein/energy bars
New products introduced to already fragmented category, challenging more established players
Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles and wider product availability support further dynamic growth in the forecast period
Convenience trend to drive sales of single use protein products
E-commerce continues to grow thanks to young target consumers
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2016-2021
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Penetration of Private Label by Category: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources