Table of Content

Sports Nutrition in Bulgaria
Euromonitor International
September 2021

List Of Contents And Tables

SPORTS NUTRITION IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictive measures with negative impact on sports nutrition
Extensive promotional activity – heavy discounting in 2021
Protein RTDs with strong decline; however, slow recovery is expected
PROSPECTS AND OPPORTUNITIES
Sports nutrition with strong outlook, driven by young active urban consumers
Growing sports culture in the post COVID-19 period
E-commerce to remain a strong driver in the forecast period
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2016-2021
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
Growth drivers of consumer health in 2021
Accelerated consolidation trends and increased focus on generics following the pandemic
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources