Table of Content

Sleep Aids in Japan
Euromonitor International
September 2021

List Of Contents And Tables

SLEEP AIDS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing environment during the COVID-19 pandemic supports consumer demand for sleep aids
Popularity of other products that improve sleep quality becoming a threat to OTC products
Promising benefits of CBD oil for sleeping, a potential alternative to sleep aids
PROSPECTS AND OPPORTUNITIES
Sleep aids brands enter the non-OTC space with derivative products
Persistent concerns about side-effects will lead to stagnant demand for sleep aids
High-tech companies enter the category, and a digital approach to sleep may become a threat to OTC sales
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2016-2021
Table 2 Sales of Sleep Aids: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 4 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 5 Forecast Sales of Sleep Aids: Value 2021-2026
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources