Table of Content

Herbal/Traditional Products in Kenya
Euromonitor International
October 2021

List Of Contents And Tables

HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health-aware consumers increasingly seek natural remedies, bolstering future growth in herbal/traditional products
Increasing costs of medical care and pharmaceutical medicines also inspire consumers to seek more affordable, alternative remedies
Specialised retailers remain the main point of sale due to consultation being required for such products
PROSPECTS AND OPPORTUNITIES
Government partners with herbalists to seek natural cures and market products internationally
Ongoing product innovation will bolster ongoing growth
Strict regulations set by PPB will help, as opposed to hinder, traditional/herbal products over the forecast period
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2016-2021
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources