Table of Content

Digestive Remedies in Kenya
Euromonitor International
October 2021

List Of Contents And Tables

DIGESTIVE REMEDIES IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unhealthy eating habits in urban areas boost sales in digestive remedies
Working from home trends and lockdowns place a degree of downwards pressure on the category
Highly-contagious H-Pylori stomach bug stimulates sales in antacids
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles and higher standards of hygiene expected to reduce demand for digestive remedies
GSK demonstrates the power of digital campaigns and mass media advertising to stay in the lead
Strong marketing and affordable pricing will be key to maintaining sales over the forecast period
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2016-2021
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources