Table of Content

Dermatologicals in Kenya
Euromonitor International
October 2021

List Of Contents And Tables

DERMATOLOGICALS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Aging population seeking cosmetic surgery boosts sales in dermatologicals
Urbanisation and high incomes of wealthy consumers maintain sales in the category
E-commerce grows thanks to technological advancements which enable consumers to virtually “try on” make-up
PROSPECTS AND OPPORTUNITIES
Home-made and eco-friendly formulas rise in status among health-conscious consumers
DIY beauty and pampering becomes increasingly popular and the trend looks set to stay, in the short-term at least
Domestic players top the list, thanks to sustainable and natural offerings which cater to health-conscious consumers
Inclusivity and female empowerment are on the rise, as demonstrated by Unilever’s renamed Glow & Lovely brand and social mission
CATEGORY DATA
Table 1 Sales of Dermatologicals by Category: Value 2016-2021
Table 2 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 4 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 5 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources