Table of Content

Consumer Health in Ecuador
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Acetaminophen and aspirin drive growth in analgesics
Topical analgesics and naproxen affected by fewer consumption occasions
Generics fail to stand out as consumers have greater trust in branded products
PROSPECTS AND OPPORTUNITIES
Overall stable growth expected, despite normalisation of acetaminophen sales
Topical analgesics/anaesthetic and naproxen are expected to recover
Consumers are expected to be more conscious about self-medication
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 prevention limits the spread of other diseases and hampers sales; natural treatments seeing greater preference
Preventive health position supports Kaloba’s lead in the category
Decongestant rubs remain preferred treatment for soothing COVID-19 symptoms
PROSPECTS AND OPPORTUNITIES
Reversal of pandemic trends as consumer lifestyles normalise
Shift to natural alternatives threaten sales
Allergy care is expected to gain strength
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Diarrhoeal remedies continues to drive category sales in 2021
Laxatives benefits from increased COVID-19 related stress; antacids begins recovery as consumers start normalising behaviour
Abbott Laboratorios del Ecuador C?a continues to lead thanks to Pedialyte brand
PROSPECTS AND OPPORTUNITIES
Antacids are expected to recover with more consumption occasions
Diarrhoeal remedies will continue to grow as laxatives normalise
Competition from traditional/herbal products hampers prospective growth
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic restrictions negatively affect nappy (diaper) rash treatments, topical antifungals, and antiparasitics/lice (head and body) treatments
Social stigma continues to limit demand for some categories
Little innovation in packaging; cheaper local brands increasingly attracting consumers with lower prices and natural ingredients
PROSPECTS AND OPPORTUNITIES
Dermatologicals set to return to growth as the economy recovers
Doctor’s recommendations and advice at the point of sale will reactivate sales
Natural products set to exert pressure on dermatologicals sales
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Time spent at home limits the number of injuries, restricting faster growth
Licensing and location both key factors in boosting sales
Locally produced brands lead sales due to lower prices and widespread availability
PROSPECTS AND OPPORTUNITIES
More activities outside will lead to more injuries, boosting category sales
Scale of growth for first aids kits somewhat dependent on transit regulations
People expected to remain reluctant to go to hospitals, even after the pandemic ends
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2016-2021
Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Wound Care: % Value 2017-2021
Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers are inclined towards products with vitamin C
The pandemic boosts sales of vitamin B
Multivitamins positioned for immune system are preferred during the pandemic
PROSPECTS AND OPPORTUNITIES
Vitamins will lose ground after the pandemic, despite some consumers retaining their consumption habit
Dynamism will drive growth, with Bayer remaining in pole position
Functional food will limit consumption of only vitamin products
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2016-2021
Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 44 NBO Company Shares of Vitamins: % Value 2017-2021
Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Probiotic supplements changed focus towards immunity to boost recovery
Collagen is not a priority during the pandemic
Consumers taking combination medicines aid sales of liver products
PROSPECTS AND OPPORTUNITIES
COVID-19 related products will lose ground though general health consciousness will prevail over the coming years
Probiotic supplements are expected to grow at a strong rate
Herbal/traditional variants will drive category growth
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2016-2021
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supplement nutrition drinks see strongest growth thanks to being used to recover from COVID-19
Weight loss supplements decreased during the pandemic
Prominence of direct sellers aid category growth thanks to use of online messaging
PROSPECTS AND OPPORTUNITIES
Weight loss products will recover after the pandemic
Supplement nutrition drinks are expected to keep growing
Price consciousness to hamper potential growth of meal replacement
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Closure of sports activities negatively impacts sales of sports nutrition
Lack of travel options forces consumers to buy products inside the country
Physical sales were the main focus until the pandemic arrived
PROSPECTS AND OPPORTUNITIES
Healthy living and participation in sport will boost future sales
Budget brands are expected to be more relevant due to the economic impact
Economic crisis will lead to new independent distributors in direct selling
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2016-2021
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional products are preferred thanks to effectiveness and few side-effects
Stress and anxiety boost the sales of sleep aids
Brands that improve the immune system are the biggest winners
PROSPECTS AND OPPORTUNITIES
Cannabis is expected to boost the category thanks to decriminalisation of production and retailing
Category expected to maintain strength due to healthy lifestyle trends
Dynamism to continue as players promote health benefits
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2016-2021
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smaller paediatric consumer health growth than for adult categories due to milder effects of COVID-19 on children
Paediatric products were used by adults during the shortage consumption
Parents seek recommendations from paediatricians to purchase best products for their children
PROSPECTS AND OPPORTUNITIES
Innovation will drive growth as parents seek the best for their children
Preventive health will be a priority as children go back to school
Rising incidence of allergies fuelling demand for paediatric allergy remedies
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026