Table of Content

Consumer Health in Colombia
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER HEALTH IN COLOMBIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers’ stockpiling of analgesics limits growth in 2021
Disruption due to social outburst
Multinationals lead with long-standing, popular brands
PROSPECTS AND OPPORTUNITIES
Growth is expected thanks to new product development based on efficiency
Advertising to grow consumer awareness
Distribution is a key competitive factor within analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth limited by the lack of flu cases, mainly as a result of COVID-19
Herbal/traditional and natural products set to gain share
Sales remain reliant on store-based retailers
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers favour low-cost branded products
Changes in the environment, attitudes and knowledge set to contribute to growth
New product development expected to stimulate growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Poor dietary habits ensures continued growth for antacids
Right price and format key for new products
Small grocery stores increasing popular following COVID-19
PROSPECTS AND OPPORTUNITIES
Rebound expected from 2021 as consumers return to their normal lifestyles
Herbal/traditional remedies hinder H2 blockers’ growth
Focus on preventative digestive health could also hamper future category development
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight decline in 2021 following growth in 2020 due to COVID-19
Trading down could continue to affect sales in the short term
Genomma Lab extends its lead of dermatologicals in 2021
PROSPECTS AND OPPORTUNITIES
Consumers’ price-sensitivity could hamper growth
Antiparasitics/lice treatments struggles due to school closures and new hygiene habits
Private label is set to grow with budget-oriented consumers
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weaker purchasing power and lower incomes decelerate NRT demand
Future launches are expected based on regulatory extensions
Nicorette maintains its dominance due to its wide availability and good reputation
PROSPECTS AND OPPORTUNITIES
Shrinking potential user base set to limit future growth
Other NRT expected to drive growth with new product developments
Vaping is gaining ground in Colombia and could offer indirect competition
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sleep disorders and the greater willingness to seek help contribute to growth
Herbal/traditional players strengthen their offerings
Raw material unavailability prevents stronger growth
PROSPECTS AND OPPORTUNITIES
Importance of offering a wide range of products, increased distribution and social media platforms
New normal following COVID-19 may lead to further sleep problems
Larger laboratories expected to strengthen their position
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
More time spent on screens for work and entertainment contributes to growth
The top players grow their shares as consumers look for known brands
Competitive landscape is becoming increasingly intense
PROSPECTS AND OPPORTUNITIES
Standard eye care set to be boosted by an ageing population, pollution and increased use of digital devices
Innovation will be vital to growth in terms of the competitive landscape
Pharmacists’ advice determines consumers’ purchasing behaviour
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low purchasing frequency prevents sales posting stronger results
Focusing on innovation to push sales
Tecnoqu?micas leads thanks to its wide distribution network
PROSPECTS AND OPPORTUNITIES
Growth expected to be driven by active and engaged consumers
Products with a natural positioning as a potential avenue for growth
First aid kits struggle as they are perceived to be an unnecessary expense
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamin C consumption remains high after COVID-19, followed by multivitamins
Demand for vitamins as consumers prioritise their health encourages portfolio expansion
Leading, trusted brands enjoy share gain in 2021
PROSPECTS AND OPPORTUNITIES
Solid future growth as consumers likely to maintain the habit of taking vitamins
Launches focused on easy consumption and segmentation are set to contribute to growth
Convenience, product range and competitive prices allow e-commerce to expand its presence
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Conflicting trends lead to slightly slower value growth
Product revamps and launches set to drive growth
Rising demand for immunity products has forced brands to expand their channel reach
PROSPECTS AND OPPORTUNITIES
Future formats for key ingredients are set to see growth
Clearer labelling to enable better understanding amongst consumers
Increase expected in sales via e-commerce due to company investment
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Meal replacement and supplement nutrition drinks drive growth due to increased
health concerns
Total wellness offerings are better perceived amongst younger generations
Herbalife strengthens its lead in 2021
PROSPECTS AND OPPORTUNITIES
Consumers are more conscious about having a healthier lifestyle
E-commerce likely to continue to grow
Innovation to drive category growth
CATEGORY DATA
Table 95 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers return to their health and fitness goals
E-commerce continues to build on its growth momentum
Omnilife retains its leadership in 2021
PROSPECTS AND OPPORTUNITIES
Back-to-the-kitchen trend will put more pressure on sport nutrition’s performance
Convenience as a key driver of growth
Plant-based protein set to play a greater role
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2016-2021
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional products continue to benefit from a high level of consumer acceptance
Herbal/traditional habit is set to remain and expand ingredients after COVID-19
Brands benefit from less regulatory barriers to promote available portfolio
PROSPECTS AND OPPORTUNITIES
New product developments will include out of the box ingredients such as CBD
Category set to remain very fragmented, with smaller bands increasing their visibility via e-commerce
A holistic approach to health relies on assessment
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Family-oriented products will be prioritised over child-specific formats
Increasing counterfeits and illegal market concern Colombian parents
GlaxoSmithKline leads with its large portfolio of trusted brands
PROSPECTS AND OPPORTUNITIES
Doctors will continue to play an important role in the consumption of paediatric OTC products
Vitamins and dietary supplements will remain important for children’s development
E-commerce as a convenient option for purchases
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026