Table of Content

Consumer Health in Canada
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER HEALTH IN CANADA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics sees robust current value growth in 2021 but at a slower rate than recorded at the height of the pandemic
Multinationals leverage extensive distribution and product ranges to lead sales
Consumers shift towards e-commerce in response to COVID-19
PROSPECTS AND OPPORTUNITIES
An ageing population will continue to bolster sales of analgesics in Canada
E-commerce is expected to continue to grow from a small base across the forecast period
CBD topical analgesics are set to perform well in the coming years
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to out-of-home activities and social events boosts sales of cough, cold and allergy (hay fever) remedies in 2021
In-store retailing continues to dominate sales in the category in 2021
Strong brand reputation and marketing key to the success of global brands in Canada
PROSPECTS AND OPPORTUNITIES
Increased consumer interest in preventative health will have a mixed impact on the category over the forecast period
Store-based channels will continue leading distribution
Climate change is likely to benefit antihistamines/allergy remedies in the coming years
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth remains muted across most subcategories in 2021 as a result of ongoing restrictions related to COVID-19
Wide range of products key to success in a fragmented competitive environment
E-commerce players gain sales share due to COVID-19 restrictions
PROSPECTS AND OPPORTUNITIES
Category recovery will be seen in tandem with COVID-19 restrictions easing
An ageing demographic will help boost sales across the forecast period
Distribution is set to remain concentrated in store-based channels
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antiparasitics/lice (head and body) treatments sees exceptional growth in 2021 as schools reopen
Global players continue to dominate sales in dermatologicals, but local brands with green credentials are gaining ground
Sales of haemorrhoid treatments are supported by the growing older population
PROSPECTS AND OPPORTUNITIES
Looking ahead, future growth will be limited by category maturity
Demand for antiparasitics/lice (head and body) treatments will be impacted by a low birth rate
Hair loss treatments will benefit from an increase in online consultations and prescription services
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand is limited by the continuing decline in the number of smokers
An extensive portfolio keeps McNeil in pole position in 2021
E-commerce receives a boost thanks to Canada’s leading drugstore chain expanding its online platform
PROSPECTS AND OPPORTUNITIES
Short to medium term growth will be driven by ongoing health concerns among the local population, but a decline in the number of smokers presents a challenge
McNeil will retain its dominance in the category thanks to innovation in personalisation
Sales will continue to be limited by increasing competition from e-vapers
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Interest in sleep aids fuelled by the rising incidence of anxiety and sleep deprivation
Innovation and investment remain key factors for success in a highly competitive category
WN Pharmaceuticals maintains the lead in a highly concentrated category
PROSPECTS AND OPPORTUNITIES
Increasingly hectic lifestyles and an ageing demographic will boost sales of sleep aids in the coming years
Demand will be limited by growing competition from alternative products and services
Rising consumer health awareness will fuel demand for natural and herbal sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Eye care in Canada sees an uptick in performance in 2021 as local consumers return to pre-pandemic lifestyle habits
Growing use of digital devices increases the incidence of eye irritation
Global players leverage consumer trust to maintain leading position in 2021
PROSPECTS AND OPPORTUNITIES
Complex factors will continue to support sales of eye care products in Canada in the coming years
An increase in environmental allergens will boost demand for allergy eye care
E-commerce will continue to gain ground, but store-based retailing will continue to dominate sales across the forecast period
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A reduction in stockpiling leads to limited growth in 2021, but sales are bolstered by the return to outdoor activities
Johnson & Johnson maintains a sizeable lead in wound care in 2021
Innovation aligns with increasing awareness of cultural diversity in Canada
PROSPECTS AND OPPORTUNITIES
Cultural and demographic factors will continue to act as key drivers in wound care over the forecast period
Strong scope for growth within sticking plasters/adhesive bandages
Added-value formats and features remain key tools for brand differentiation
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins in Canada continue to benefit from consumer concerns about immunity and wellbeing in the wake of the pandemic
Rising demand among a growing number of older Canadians, but younger consumers are also a key demographic
Global brands are boosted by extensive distribution and product ranges
PROSPECTS AND OPPORTUNITIES
The ongoing development of health and wellness trends in Canada bodes well for the future vitamins
Leading brands will target specific consumer niches
Growing demand for private label ranges
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dietary supplements sees robust current value growth in 2021, albeit at a slower rate than the previous year
Players innovate in order to differentiate and capitalise on rising consumer interest
Domestic player Jamieson is set to retain its double-digit lead in 2021
PROSPECTS AND OPPORTUNITIES
Dietary supplements will continue to see robust growth thanks to the ongoing health and wellness trend in Canada
Players will innovate in order to increase the appeal of their products among the local population
E-commerce continues to gain ground in dietary supplements distribution
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight management and wellbeing sees robust current value growth after lockdowns
The popularity of Ensure helps Abbott Laboratories remain in pole position
E-commerce gains ground in 2021 but remains a small distribution channel
PROSPECTS AND OPPORTUNITIES
A return to on the go consumption and desire to shed lockdown weight will benefit the category in the short to medium term
Growing demand among older consumers will support category growth
The popularity of well-known brands limits the potential of private label lines
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a mixed performance in the first half of 2021, sports nutrition is expected to see robust current value growth as lockdown restrictions ease
Changes in the competitive landscape in 2021 see consumers gravitate towards new suppliers for the sports nutrition needs
Nestl? maintains overall lead in a fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
Collagen is set to become a major trend across the forecast period, with innovation seen through plant-based options
New and unusual flavours will boost consumer interest in the coming years
E-commerce will continue to gain ground at the expense of store-based retailing
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional products benefits from Canada’s deepening health and wellness trend in 2021
Channel shifts in 2021 sees drugstores/parapharmacies lose their dominance
Cadbury Adams benefits from a strong brand reputation in a fragmented field
PROSPECTS AND OPPORTUNITIES
A return to pre-pandemic levels of activity in Canada will drive sales in herbal/traditional products across the forecast period
Canada’s ageing population will continue to boost sales of topical analgesics and sleep aids in the coming years
Ongoing pressure to relax restrictions on CBD products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
An easing of lockdown and travel restrictions sees paediatric motion sickness remedies post strong current value growth
Demographic trends limit the development potential of paediatric consumer health
Leading brands continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
Innovation will be seen in specialist products targeting specific needs
Demographic trends will continue to affect category growth in the years ahead
The ongoing shift towards more natural alternatives with fewer side effects will continue across the forecast period
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026