Table of Content

Travel in Japan
Euromonitor International
October 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
CHART 1 Inbound Receipts: 2020-2025
CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
MARKET DATA
Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
State of emergency undermines travel during key season
Dramatic decline in international tourism
RECOVERY AND OPPORTUNITIES
Reluctance to travel despite lifting of restrictions
Tokyo Olympics and Paralympics have a key role to play in potential recovery, but uncertainty remains
CATEGORY DATA
Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
2020 recovery hit by second wave of infections
International flights continue to struggle
RECOVERY
Go to Travel campaign favours rival modes of travel
Uncertainty about Tokyo Olympics and Paralympics
CATEGORY DATA
Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a major negative impact on car rental
Car rental players seek to stimulate demand through special packages
RECOVERY AND OPPORTUNITIES
Concerns about infection may provide an advantage to car rental
Demand for short, local trips presents opportunities for car rental players
CATEGORY DATA
Table 40 Car Rental Sales: Value 2015-2020
Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Investment ahead of Tokyo Olympics and Paralympics results in considerable debt burden
Targeting workers in the absence of tourists
RECOVERY AND OPPORTUNITIES
Many smaller players likely to exit the market as a result of COVID-19
Potential to target Japanese consumers with local attractions
CATEGORY DATA
Table 47 Lodging Sales: Value 2015-2020
Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Travel intermediaries cancel overseas package tours
The end of brick-and-mortar?
RECOVERY AND OPPORTUNITIES
Travel intermediaries look to stimulate domestic tourism
Exploring new avenues as a result of COVID-19
Table 65 Travel Planning and Booking in Japan: Purchase Factors 2020
CATEGORY DATA
Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025