Table of Content

Home Audio and Cinema in Vietnam
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Spending Power Amplifies Consumer Demand for Home Cinema and Speaker Systems
Home Cinema and Speaker Systems Are Increasingly Sociable and Smart
Internet Retailing Is Becoming Popular in Urban Areas As Consumers Embrace Shopping Online
Competitive Landscape
Samsung Succeeds Through Aggressive Advertising and Offering A Good Device for Everyone’s Budget
International Brands Win Hands Down Thanks To Their Global Recognition and High-level Innovation
Category Data
Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Executive Summary
Growth Continues To Decelerate in 2019, With Producers Having To Work Harder To Sell To Device-sufficient Consumers
Premium Sales Are Rising As Incomes and Living Standards Increase
Aggressive and Sustained Advertising Characterises An Increasingly Competitive Landscape
Internet Retailing Is Now A Major Channel in Consumer Electronics
Achieving Volume Growth Will Be Tougher As Competition Increases and Consumers Have Less Need To Upgrade Their Devices
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources