Table of Content

Home Video in Vietnam
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Televisions Increasingly Drive Overall Sales, Boosted by Rising Purchasing Power and Interest in New, Internet Smart Models
the Bigger Screen Is Better for the Vietnamese, While Big Sporting Events Will Keep Sales Spiking
Video Players Are Out of Sync With Connected Consumers
Competitive Landscape
Samsung’s Prolific Marketing and Promotion Helps To Cement Its Leadership
Internationals Lead Through Consumer Recognition and Product Innovation, While Domestic Players Are Growing Through Cheaper Televisions
Large Retail Chain Dienmayxanh Provides Opportunities for Further Rural Penetration
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Home Video: % Volume 2015-2019
Table 7 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 8 Distribution of Home Video by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 10 Forecast Sales of Home Video by Category: Value 2019-2024
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Growth Continues To Decelerate in 2019, With Producers Having To Work Harder To Sell To Device-sufficient Consumers
Premium Sales Are Rising As Incomes and Living Standards Increase
Aggressive and Sustained Advertising Characterises An Increasingly Competitive Landscape
Internet Retailing Is Now A Major Channel in Consumer Electronics
Achieving Volume Growth Will Be Tougher As Competition Increases and Consumers Have Less Need To Upgrade Their Devices
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources