Table of Content

Herbal/Traditional Products in Brazil
Euromonitor International
October 2021

List Of Contents And Tables

HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pace of growth slows in 2021, but remains dynamic
Herbal products face competition from both high-tech solutions and home-made alternatives
Polarised consumption also impacts the way consumers perceive brands and herbal products
PROSPECTS AND OPPORTUNITIES
Prolonged economic will see polarised consumption prevail
Global developments with cannabis set to update the Brazilian regulatory environment, leading to possible changes in the competitive landscape
Most communication in the category relies on home shopping advertisements targeted towards baby boomers
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumption polarisation and preventative mindset continue to set the tone
Atypical years lead to new product concepts, specific consumer segments and innovative communication efforts
Mergers and acquisitions promote consolidation and concentrate power in the industry
Major retailers one step ahead in creating digital health ecosystems
Personalisation, innovation and cannabis emerge as important shifts on the horizon
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources