Table of Content

Financial Cards and Payments in Denmark
Euromonitor International
December 2022

List Of Contents And Tables

FINANCIAL CARDS AND PAYMENTS IN DENMARK
EXECUTIVE SUMMARY
Financial cards and payments in 2022: The big picture
2022 key trends
Store cards lose relevance as technology evolves
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Consumer Payments by Category: Value 2017-2022
Table 12 Consumer Payments by Category: Number of Transactions 2017-2022
Table 13 M-Commerce by Category: Value 2017-2022
Table 14 M-Commerce by Category: % Value Growth 2017-2022
Table 15 Financial Cards: Number of Cards by Issuer 2017-2021
Table 16 Financial Cards: Number of Cards by Operator 2017-2021
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 20 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 21 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 23 Forecast Consumer Payments by Category: Value 2022-2027
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2022-2027
Table 25 Forecast M-Commerce by Category: Value 2022-2027
Table 26 Forecast M-Commerce by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of international travel and tourism drives growth in transaction value
Digitalisation continues as country moves towards a cashless society
Transactions shift from physical outlets to e-commerce as consumers increasingly shop online
PROSPECTS AND OPPORTUNITIES
Debit cards to remain most popular payment option
Traditional banks face growing competition from neobanks and smaller players
Consumers focus on convenience and simplicity of payments
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2017-2022
Table 28 Debit Cards Transactions 2017-2022
Table 29 Debit Cards in Circulation: % Growth 2017-2022
Table 30 Debit Cards Transactions: % Growth 2017-2022
Table 31 Debit Cards: Number of Cards by Issuer 2017-2021
Table 32 Debit Cards: Number of Cards by Operator 2017-2021
Table 33 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 34 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 36 Forecast Debit Cards Transactions 2022-2027
Table 37 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 38 Forecast Debit Cards Transactions: % Growth 2022-2027
CREDIT CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery in transaction values as consumers return to visiting shops, restaurants and outbound travel
Growing competition from mobile wallets
Competition from debit cards and fintech solutions
PROSPECTS AND OPPORTUNITIES
Mobile wallet and debit cards will continue to provide competition
Transaction growth to be muted by tighter credit standards
Digitalisation provides growth opportunities
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2017-2022
Table 40 Credit Cards Transactions 2017-2022
Table 41 Credit Cards in Circulation: % Growth 2017-2022
Table 42 Credit Cards Transactions: % Growth 2017-2022
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 44 Commercial Credit Cards Transactions 2017-2022
Table 45 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 46 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 47 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 48 Personal Credit Cards Transactions 2017-2022
Table 49 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 50 Personal Credit Cards Transactions: % Growth 2017-2022
Table 51 Credit Cards: Number of Cards by Issuer 2017-2021
Table 52 Credit Cards: Number of Cards by Operator 2017-2021
Table 53 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 54 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 56 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 59 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 60 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Credit Cards Transactions 2022-2027
Table 65 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions 2022-2027
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 72 Forecast Personal Credit Cards Transactions 2022-2027
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2022-2027
CHARGE CARDS IN DENMARK
2022 DEVELOPMENTS
PRE-PAID CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rejsekort reinforces its popular amongst convenience seeking consumers
Lunar Way builds on dominant foothold in open loop pre-paid cards
Pre-paid gift cards witness recovery in sales
PROSPECTS AND OPPORTUNITIES
Open loop pre-paid cards to grow in line with resumption of travel and electronic wallets
Danish government to introduce contactless mobile ticketing on transportation
Popularity to continue with new innovations expected in virtual gift cards
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 76 Pre-paid Cards Transactions 2017-2022
Table 77 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 78 Pre-paid Cards Transactions: % Growth 2017-2022
Table 79 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 81 Open Loop Pre-paid Cards Transactions 2017-2022
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 83 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 84 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 85 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 86 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 96 Forecast Pre-paid Cards Transactions 2022-2027
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027
STORE CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Store cards face sluggish recovery from pandemic
Growing competition from more convenient digital payment formats
Return of in-store shopping provides positive boost
PROSPECTS AND OPPORTUNITIES
Technology-driven solutions aim to transform consumer payment experience
Store cards face difficult period due to competition and changing consumer preferences
Limited change in competitive landscape as consumer interest wanes
CATEGORY DATA
Table 103 Store Cards: Number of Cards in Circulation 2017-2022
Table 104 Store Cards Transactions 2017-2022
Table 105 Store Cards in Circulation: % Growth 2017-2022
Table 106 Store Cards Transactions: % Growth 2017-2022
Table 107 Store Cards: Number of Cards by Issuer 2017-2021
Table 108 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 109 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 110 Forecast Store Cards Transactions 2022-2027
Table 111 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 112 Forecast Store Cards Transactions: % Growth 2022-2027