Table of Content

Financial Cards and Payments in Austria
Euromonitor International
November 2021

List Of Contents And Tables

FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Financial cards and payments in 2021: The big picture
2021 key trends
Consumer confidence returns to a strong level in 2021
Mobile payments unable to register a notable boost from exceptional pandemic times
Visa suffers a defeat, boosting the share of Mastercard
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2016-2021
Table 2 Number of ATMs: Units 2016-2021
Table 3 Value Lost to Fraud 2016-2021
Table 4 Card Expenditure by Location 2021
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2016-2021
Table 6 Domestic versus Foreign Spend 2021
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2016-2021
Table 8 Financial Cards by Category: Number of Accounts 2016-2021
Table 9 Financial Cards Transactions by Category: Value 2016-2021
Table 10 Financial Cards by Category: Number of Transactions 2016-2021
Table 11 Consumer Payments by Category: Value 2016-2021
Table 12 Consumer Payments by Category: Number of Transactions 2016-2021
Table 13 M-Commerce by Category: Value 2016-2021
Table 14 M-Commerce by Category: % Value Growth 2016-2021
Table 15 Financial Cards: Number of Cards by Issuer 2016-2020
Table 16 Financial Cards: Number of Cards by Operator 2016-2020
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2016-2020
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2016-2020
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2021-2026
Table 20 Forecast Financial Cards by Category: Number of Accounts 2021-2026
Table 21 Forecast Financial Cards Transactions by Category: Value 2021-2026
Table 22 Forecast Financial Cards by Category: Number of Transactions 2021-2026
Table 23 Forecast Consumer Payments by Category: Value 2021-2026
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2021-2026
Table 25 Forecast M-Commerce by Category: Value 2021-2026
Table 26 Forecast M-Commerce by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Debit cards is the main beneficiary of the return to spending
Increasingly favourable environment for cards helps debit cards especially
Mastercard Debit helps debit cards to steal more share
PROSPECTS AND OPPORTUNITIES
Mastercard Debit offers massive growth potential
Breakthrough in usage of mobile payment instruments still far off
Public discussion against cards to fade into the background
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2016-2021
Table 28 Debit Cards Transactions 2016-2021
Table 29 Debit Cards in Circulation: % Growth 2016-2021
Table 30 Debit Cards Transactions: % Growth 2016-2021
Table 31 Debit Cards: Number of Cards by Issuer 2016-2020
Table 32 Debit Cards: Number of Cards by Operator 2016-2020
Table 33 Debit Cards Payment Transaction Value by Issuer 2016-2020
Table 34 Debit Cards Payment Transaction Value by Operator 2016-2020
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2021-2026
Table 36 Forecast Debit Cards Transactions 2021-2026
Table 37 Forecast Debit Cards in Circulation: % Growth 2021-2026
Table 38 Forecast Debit Cards Transactions: % Growth 2021-2026
CREDIT CARDS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Credit cards still negatively affected by the pandemic
Multifunctional debit cards replace credit cards
Revolving line of credit not a major selling point
PROSPECTS AND OPPORTUNITIES
Revolving line of credit has no potential
Credit cards in danger of becoming largely obsolete
Credit cards also expected to be outperformed by charge cards
CATEGORY DATA
Table 77 Credit Cards: Number of Cards in Circulation 2016-2021
Table 78 Credit Cards Transactions 2016-2021
Table 79 Credit Cards in Circulation: % Growth 2016-2021
Table 80 Credit Cards Transactions: % Growth 2016-2021
Table 81 Personal Credit Cards: Number of Cards in Circulation 2016-2021
Table 82 Personal Credit Cards Transactions 2016-2021
Table 83 Personal Credit Cards in Circulation: % Growth 2016-2021
Table 84 Personal Credit Cards Transactions: % Growth 2016-2021
Table 85 Credit Cards: Number of Cards by Issuer 2016-2020
Table 86 Credit Cards: Number of Cards by Operator 2016-2020
Table 87 Credit Cards Payment Transaction Value by Issuer 2016-2020
Table 88 Credit Cards Payment Transaction Value by Operator 2016-2020
Table 89 Personal Credit Cards: Number of Cards by Issuer 2016-2020
Table 90 Personal Credit Cards: Number of Cards by Operator 2016-2020
Table 91 Personal Credit Cards Payment Transaction Value by Issuer 2016-2020
Table 92 Personal Credit Cards Payment Transaction Value by Operator 2016-2020
Table 93 Forecast Credit Cards: Number of Cards in Circulation 2021-2026
Table 94 Forecast Credit Cards Transactions 2021-2026
Table 95 Forecast Credit Cards in Circulation: % Growth 2021-2026
Table 96 Forecast Credit Cards Transactions: % Growth 2021-2026
Table 97 Forecast Personal Credit Cards: Number of Cards in Circulation 2021-2026
Table 98 Forecast Personal Credit Cards Transactions 2021-2026
Table 99 Forecast Personal Credit Cards in Circulation: % Growth 2021-2026
Table 100 Forecast Personal Credit Cards Transactions: % Growth 2021-2026
CHARGE CARDS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Charge card transactions still curbed by the pandemic
Increasing competition from multifunctional debit cards
Banks are concentrating on charge cards more than ever before
PROSPECTS AND OPPORTUNITIES
Charge card transactions expected to face a downwards trend
More exclusive brands expected to perform the best
Charge cards has a better outlook than credit cards
CATEGORY DATA
Table 101 Charge Cards: Number of Cards in Circulation 2016-2021
Table 102 Charge Cards Transactions 2016-2021
Table 103 Charge Cards in Circulation: % Growth 2016-2021
Table 104 Charge Cards Transactions: % Growth 2016-2021
Table 105 Commercial Charge Cards: Number of Cards in Circulation 2016-2021
Table 106 Commercial Charge Cards Transactions 2016-2021
Table 107 Commercial Charge Cards in Circulation: % Growth 2016-2021
Table 108 Commercial Charge Cards Transactions: % Growth 2016-2021
Table 109 Personal Charge Cards: Number of Cards in Circulation 2016-2021
Table 110 Personal Charge Cards Transactions 2016-2021
Table 111 Personal Charge Cards in Circulation: % Growth 2016-2021
Table 112 Personal Charge Cards Transactions: % Growth 2016-2021
Table 113 Charge Cards: Number of Cards by Issuer 2016-2020
Table 114 Charge Cards: Number of Cards by Operator 2016-2020
Table 115 Charge Cards Payment Transaction Value by Issuer 2016-2020
Table 116 Charge Cards Payment Transaction Value by Operator 2016-2020
Table 117 Commercial Charge Cards: Number of Cards by Issuer 2016-2020
Table 118 Commercial Charge Cards: Number of Cards by Operator 2016-2020
Table 119 Commercial Charge Cards Payment Transaction Value by Issuer 2016-2020
Table 120 Commercial Charge Cards Payment Transaction Value by Operator 2016-2020
Table 121 Personal Charge Cards: Number of Cards by Issuer 2016-2020
Table 122 Personal Charge Cards: Number of Cards by Operator 2016-2020
Table 123 Personal Charge Cards Transaction Value by Issuer 2016-2020
Table 124 Personal Charge Cards Transaction Value by Operator 2016-2020
Table 125 Forecast Charge Cards: Number of Cards in Circulation 2021-2026
Table 126 Forecast Charge Cards Transactions 2021-2026
Table 127 Forecast Charge Cards in Circulation: % Growth 2021-2026
Table 128 Forecast Charge Cards Transactions: % Growth 2021-2026
Table 129 Forecast Commercial Charge Cards: Number of Cards in Circulation 2021-2026
Table 130 Forecast Commercial Charge Cards Transactions 2021-2026
Table 131 Forecast Commercial Charge Cards in Circulation: % Growth 2021-2026
Table 132 Forecast Commercial Charge Cards Transactions: % Growth 2021-2026
Table 133 Forecast Personal Charge Cards: Number of Cards in Circulation 2021-2026
Table 134 Forecast Personal Charge Cards Transactions 2021-2026
Table 135 Forecast Personal Charge Cards in Circulation: % Growth 2021-2026
Table 136 Forecast Personal Charge Cards Transactions: % Growth 2021-2026
PRE-PAID CARDS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pre-paid cards sees some recovery after a poor year
Role of open loop pre-paid cards in e-commerce diminishes
Travel remains a key field of application for open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
Gift cards expected to stabilise the performance of pre-paid cards
Several negative factors affecting open loop pre-paid cards
Open loop pre-paid cards in danger of becoming obsolete
CATEGORY DATA
Table 39 Pre-paid Cards: Number of Cards in Circulation 2016-2021
Table 40 Pre-paid Cards Transactions 2016-2021
Table 41 Pre-paid Cards in Circulation: % Growth 2016-2021
Table 42 Pre-paid Cards Transactions: % Growth 2016-2021
Table 43 Closed Loop Pre-paid Cards Transactions 2016-2021
Table 44 Closed Loop Pre-paid Cards Transactions: % Growth 2016-2021
Table 45 Open Loop Pre-paid Cards Transactions 2016-2021
Table 46 Open Loop Pre-paid Cards Transactions: % Growth 2016-2021
Table 47 Pre-paid Cards: Number of Cards by Issuer 2016-2020
Table 48 Pre-paid Cards: Number of Cards by Operator 2016-2020
Table 49 Pre-paid Cards Transaction Value by Issuer 2016-2020
Table 50 Pre-paid Cards Transaction Value by Operator 2016-2020
Table 51 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
Table 52 Closed Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
Table 53 Closed Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
Table 54 Closed Loop Pre-paid Cards Transaction Value by Operator 2016-2020
Table 55 Open Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
Table 56 Open Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
Table 57 Open Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
Table 58 Open Loop Pre-paid Cards Transaction Value by Operator 2016-2020
Table 59 Forecast Pre-paid Cards: Number of Cards in Circulation 2021-2026
Table 60 Forecast Pre-paid Cards Transactions 2021-2026
Table 61 Forecast Pre-paid Cards in Circulation: % Growth 2021-2026
Table 62 Forecast Pre-paid Cards Transactions: % Growth 2021-2026
Table 63 Forecast Closed Loop Pre-paid Cards Transactions 2021-2026
Table 64 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2021-2026
Table 65 Forecast Open Loop Pre-paid Cards Transactions 2021-2026
Table 66 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2021-2026
STORE CARDS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
No special attention for store cards, despite continuing boom of card payments
Another year with no new launches in store cards
Store cards shaped by the fading of Ikea product
PROSPECTS AND OPPORTUNITIES
Downwards trend expected to continue
It may be too late to establish store cards in Austria
Changes in the cards landscape not really an opportunity
CATEGORY DATA
Table 67 Store Cards: Number of Cards in Circulation 2016-2021
Table 68 Store Cards Transactions 2016-2021
Table 69 Store Cards in Circulation: % Growth 2016-2021
Table 70 Store Cards Transactions: % Growth 2016-2021
Table 71 Store Cards: Number of Cards by Issuer 2016-2020
Table 72 Store Cards: Payment Transaction Value by Issuer 2016-2020
Table 73 Forecast Store Cards: Number of Cards in Circulation 2021-2026
Table 74 Forecast Store Cards Transactions 2021-2026
Table 75 Forecast Store Cards in Circulation: % Growth 2021-2026
Table 76 Forecast Store Cards Transactions: % Growth 2021-2026