Table of Content

Consumer Health in Brazil
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumption polarisation and preventative mindset continue to set the tone
Atypical years lead to new product concepts, specific consumer segments and innovative communication efforts
Mergers and acquisitions promote consolidation and concentrate power in the industry
Major retailers one step ahead in creating digital health ecosystems
Personalisation, innovation and cannabis emerge as important shifts on the horizon
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
The ongoing COVID-19 pandemic and its impact on Brazilian consumers’ health
Mergers and acquisitions heat up the Brazilian market
Hypera: acquisitions establish the company as a strong competitor in analgesics
PROSPECTS AND OPPORTUNITIES
Shift in communication: gamers, bike delivery persons and young adults
Long COVID: aspects and impacts on analgesics
Sales of analgesics set to keep rising, as stress-related pain continues
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
As return to some socialising contributes to growth for cough, cold and allergy (hay fever) remedies
The increase in pet adoptions pushes up sales of antihistamines/allergy remedies
Brands change their communication and product launch strategies to adapt to the new reality
PROSPECTS AND OPPORTUNITIES
Cough, cold and allergy (hay fever) remedies will struggle to return to previous level of growth
Abrupt temperature variations should continue to be an important driver of sales for antihistamines/allergy remedies
Preventive medicine and new consumer habits: possible impacts on the category
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stress-related digestive issues emerge
Polarised consumption: indulgent eating v poor diet caused by macroeconomic factors
New launches and communication in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Gradual long-term macroeconomic recovery and decrease in consumption discrepancy
A mindset shift: consumers more concerned with wellness and wellbeing
Digestive remedies likely to be popular amongst the increasing obese population
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin rashes are stress-related and COVID-19-related
Gyms not the place for the spread of skin funguses any longer
EMS buys Caladryl and reinforces its presence in OTC products
PROSPECTS AND OPPORTUNITIES
Dermatologicals should see faster growth as out-of-home activities gradually resume
As the birth rate falls, some dermatologicals categories will reinvent themselves
Initiatives that bring awareness to dermatological care will become more common and demystify some taboos
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stress and anxiety lead to increasing consumption of tobacco
Smoking persists in a country that had set an example in anti-smoking campaigns
Smokers select illicit cigarette brands, as price is a sensitive matter for consumers
PROSPECTS AND OPPORTUNITIES
Brazilians are expected to resume non-smoking treatments after the pandemic is over
Staying healthy and saving money are the main reasons why people consider quitting smoking
Growing consumption of e-cigarettes offers new competition to NRT smoking cessation aids
CATEGORY INDICATORS
Table 35 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mental health is in the spotlight, with rising concerns due to the pandemic
Noise and screen usage prevent a good night’s sleep
New launches and new dosages
PROSPECTS AND OPPORTUNITIES
A more preventative mindset might slow down the pace of growth for sleep aids
Apps and wearables associated with sleep aids: sophistication of sleep quality
Initiatives to raise awareness of the risks of self-medication set to be an opportunity to drive sales of sleep aids
CATEGORY DATA
Table 42 Sales of Sleep Aids: Value 2016-2021
Table 43 Sales of Sleep Aids: % Value Growth 2016-2021
Table 44 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 45 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 46 Forecast Sales of Sleep Aids: Value 2021-2026
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
As screen usage increases, Brazilians suffer from eye strain
Eye care sees limited growth due to restricted access to ophthalmic care in Brazil
The category offers potential for important manufacturers
PROSPECTS AND OPPORTUNITIES
As dry weather intensifies, eye care is likely to benefit
While part of the population has little access to eye care, screen usage should lead some children to enter the category earlier
Unhealthy habits may aggravate Brazilians’ eye health
CATEGORY DATA
Table 48 Sales of Eye Care by Category: Value 2016-2021
Table 49 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Eye Care: % Value 2017-2021
Table 51 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 52 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
With social distancing, wound care continues to struggle
Category shaded by the emergence of urgent categories such as face masks
Investments in innovation focus on more specific needs and diversity
PROSPECTS AND OPPORTUNITIES
The popularity of hobbies expected to boost sales in wound care
New uses for well-known products to leverage consumption
As skateboarding turns into a national obsession, the future is bright for wound care
CATEGORY DATA
Table 54 Sales of Wound Care by Category: Value 2016-2021
Table 55 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Wound Care: % Value 2017-2021
Table 57 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 58 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers looking for immunity sustain strong growth in vitamins
High demand means the leaders suffer from product shortages in all sales channels
Category growth attracts new players
PROSPECTS AND OPPORTUNITIES
Strong growth expected to continue for vitamins
Focus on immunity should increase the innovation pipeline
Differentiation and new delivery formats offer new competitive tools
CATEGORY DATA
Table 60 Sales of Vitamins by Category: Value 2016-2021
Table 61 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 62 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 63 NBO Company Shares of Vitamins: % Value 2017-2021
Table 64 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 65 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category blur: vitamins helps dietary supplements perform well during the pandemic
Probiotics competitive landscape
Immunity is the focus of consumers and brands
PROSPECTS AND OPPORTUNITIES
Price points in the category might be a barrier to entry for new consumers
As Brazilians turn to more urban lifestyles, dietary supplements tend to be seen as a practical option
The ageing population and the impact on dietary supplements
CATEGORY DATA
Table 67 Sales of Dietary Supplements by Category: Value 2016-2021
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 69 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 70 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Due to COVID-19 Brazilians get heavier, but weight management and wellbeing products are put aside
Cheaper home-made solutions are traditionally seen as good alternatives
Category leader Herbalife International continues to lose share
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks brand targets older consumers
The future of weight management and wellbeing in Brazil
Brazilians’ traditional concern with personal appearance set to drive growth in the coming years
CATEGORY DATA
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition hits its highest level of sales, combining consumption recovery with price adjustments
National brands perform better than imported brands
Entry of new players: the rise of private label and e-commerce
PROSPECTS AND OPPORTUNITIES
Strong growth expected for sports nutrition in the coming years
Sales expected to grow in alternative channels, such as chemists/pharmacies and supermarkets
Lower-income consumers value the “perfect” body and rely on well-known brands
CATEGORY DATA
Table 80 Sales of Sports Nutrition by Category: Value 2016-2021
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 82 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pace of growth slows in 2021, but remains dynamic
Herbal products face competition from both high-tech solutions and home-made alternatives
Polarised consumption also impacts the way consumers perceive brands and herbal products
PROSPECTS AND OPPORTUNITIES
Prolonged economic will see polarised consumption prevail
Global developments with cannabis set to update the Brazilian regulatory environment, leading to possible changes in the competitive landscape
Most communication in the category relies on home shopping advertisements targeted towards baby boomers
CATEGORY DATA
Table 86 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Attempts to return to school spread across Brazilian regions during 2021, leading to growth in all categories
Unstable weather conditions lead sales of cough, cold and allergy remedies to peak
Well-known brands lead paediatric categories, competing with a growing number of generic items and private label lines
PROSPECTS AND OPPORTUNITIES
The post-pandemic scenario is expected to record the return of steadier and slower-paced sales evolution
Health campaigns warn of the risks of self-medication, encouraging parents to seek professional advice before using paediatric remedies
Mental health concerns, traditionally directed to adults, are increasingly debated in the context of children
CATEGORY DATA
Table 92 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026