Table of Content

Travel in Italy
Euromonitor International
October 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
CHART 1 Inbound Receipts: 2020-2025
CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
MARKET DATA
Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) favours domestic over inbound or outbound trips, although many Italians remain at home for health and economic reasons
Group is hardest hit as travellers focus on social distancing and “contactless” travel experiences
RECOVERY AND OPPORTUNITIES
COVID-19 coping mechanisms and digital approach contribute positively to the marketing of Italy as a viable tourist destination
“Under-tourism” offers potential for tourism flows by offering newer and safer off the beaten track experiences
CATEGORY DATA
Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strict travel and passenger measures apply despite the reopening of Italy as a destination
International airlines return to Italy in mid-June 2020 with reinforced sanitary measures and plans to strengthen online presence
RECOVERY
Airports invest in health and safety to protect passengers, staff and their reputation
Airlines to review their activities and business plans to meet new realities in the wake of Coronavirus (COVID-19)
CATEGORY DATA
Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Need for costly health and safety measures in the wake of Coronavirus (COVID-19) undermines feasibility of economy operations
Investments in innovation aim to satisfy the demand for safe, clean and trustworthy car rental services
RECOVERY AND OPPORTUNITIES
Pandemic affords social distancing and “contactless” competitive advantages to car rental players
More players are expected to launch mobile apps to engage with consumers and push “safe” sales
CATEGORY DATA
Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Travel restrictions and lockdown measures eradicate the consumer base for hotels at the peak of Coronavirus (COVID-19)
Hotels implement innovative sanitisation systems to reassure and attract guests
RECOVERY AND OPPORTUNITIES
Short-term rentals set to exert growing pressure on hotels to offer new experiences and comparable safety measures
Online and mobile solutions set to benefit from consumer search for convenience and “contactless” lodging options
CATEGORY DATA
Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) lockdown and travel restrictions see a collapse in sales and outlet closures
Global pandemic hastens pre-COVID-19 shift to online/mobile channel as consumers look for safer, more “contactless” travel solutions
RECOVERY AND OPPORTUNITIES
Wider range and use of digital solutions set to add convenience and dynamism to travel offer and customer experience
Offline players develop online presence while leveraging closer direct relationships with customers to retain competitive edge
Table 66 Travel Planning and Booking in Italy: Purchase Factors 2020
CATEGORY DATA
Table 67 Travel Intermediaries Sales: Value 2015-2020
Table 68 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 69 Intermediaries Leisure Online Sales: Value 2015-2020
Table 70 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 71 Online Travel Sales to Residents: Value 2015-2020
Table 72 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 73 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 74 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 75 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 76 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 77 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025