Table of Content

Wearable Electronics in Malaysia
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 stifles growth for wearable electronics, as gyms in the country close and on-the-go lifestyles are limited
Increased price-sensitivity and a lack of socialising limits sales of smart wearables, as some consumers purchase the item as a status symbol
Xiaomi Corp and Fitbit Inc benefit from having extensive availability through e-commerce, allowing consumers to purchase items during home seclusion
RECOVERY AND OPPORTUNITIES
Electronic wearables return to double-digit volume growth as consumers engage in on-the-go lifestyles once more
Sales are boosted by the increasing health and wellness trend, bolstered by the outbreak of COVID-19
Smart wearables to continue recording strong volume growth, benefiting from being a status symbol among wealthier consumers
CATEGORY DATA
Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources