Table of Content

Tobacco in Guatemala
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Illicit trade begins to decline in 2019
Modern grocery retailers gain ground although traditional rivals characterise cigarette sales
Consumption of cigarettes, e-vapour products and heated tobacco to continue to rise
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumption returns to growth due to low prices and new products in 2019
Price stability supports increasing consumption in 2019
Innovation through flavour widens appeal, while the re-launch of brands also drives interest
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Growth in 2019 despite the niche appeal of cigars and cigarillos
Weak distribution for cigars and cigarillos in 2019
Little marketing support for cigars and cigarillos
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
E-vaping and heated tobacco popular among younger legal-aged smokers
High prices restrict the potential consumer base for heated tobacco
Players innovate to attract new customers
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 47 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 48 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 49 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 50 Sales of Heated Tobacco: Volume 2014-2019
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 53 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 54 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 55 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 56 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 57 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 58 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 59 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 60 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 61 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 63 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 64 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 65 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 66 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 67 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024