Table of Content

Beauty and Personal Care in Bolivia
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Social conflict leads to reduced sales and slower economic growth results in price sensitive consumers
Multinational companies diversify product lines to offer consumers value for money
Slow recovery expected in forecast period as economic uncertainty persists
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Companies respond to price-sensitive consumers and grow the men’s grooming product line in 2019
Online platforms expand in 2019
While Yanbal leads in mass beauty and personal care Unilever leads sales in the traditional channel and Astrix is the most important domestic player
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Middle class hardly contributes to growth of premium products and the country is highly susceptible to contraband premium products
Retailers expand into e-commerce and use e-mail to reach customers
Cosmet and Perfumer?a First stay relevant and L’Occitane re-enters in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Value for money remains a key driver for lower-income parents in 2019
Johnson’s Baby benefits from wide distribution in 2019 while Natura focuses on direct selling
Liz Kids expands its range with focus on mass products in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Bar soap remains the preferred product at shower time in Bolivia during 2019
Intimate hygiene players introduce smaller pack sizes for price conscious consumers in 2019
Companies extend product lines to attract more customers
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Price sensitive consumers are not brand loyal and demand multiple benefits from facial make-up in 2019
Domestic nail product manufacturers hampered by legislation in 2019
Direct sellers use multiple methods to differentiate themselves in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants increasingly seen as essential personal care product in 2019
Deodorants players use tailored scent to attract customers and target men in 2019
Companies use various innovations to attract customers
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 47 Sales of Deodorants by Category: Value 2014-2019
Table 48 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 50 NBO Company Shares of Deodorants: % Value 2015-2019
Table 51 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 52 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Women’s razors and blades are increasingly sold in modern grocery retailers in 2019
Alternative hair removal methods rise in 2019
Companies expand by selling products more in modern grocery retailers in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 55 Sales of Depilatories by Category: Value 2014-2019
Table 56 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Depilatories: % Value 2015-2019
Table 58 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 59 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass fragrances widely popular while premium fragrances face competition from contraband in 2019
Direct selling leads fragrances in Bolivia and changing lifestyles of consumers drive fragrance trends in 2019
Companies expand product lines in 2019, with Yanbal also launching online fragrance selection service
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 61 Sales of Fragrances by Category: Value 2014-2019
Table 62 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Fragrances: % Value 2015-2019
Table 64 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 65 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 66 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 67 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Product diversification boosts sales of shampoos and conditioners in 2019
Astrix expands sales in 2019 by launching varying packaging sizes and uses local cusi oil
Unilever Andina leads hair care thanks to wide range and distribution reach in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 69 Sales of Hair Care by Category: Value 2014-2019
Table 70 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 71 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 72 NBO Company Shares of Hair Care: % Value 2015-2019
Table 73 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 74 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 77 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s hair care benefits from growing focus on grooming and new product development in 2019
Men’s grooming product lines extend in response to consumers’ changing preferences in 2019
Men remain open to innovation in men’s deodorants in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 80 Sales of Men’s Grooming by Category: Value 2014-2019
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 82 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 83 Sales of Men’s Skin Care by Type: % Value Breakdown 2015-2019
Table 84 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 86 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Government extends oral hygiene programme to vulnerable population, benefiting oral health awareness in 2019
Bolivians are price sensitive, with sales mainly of mass products sold via modern grocery retailers in 2019
International companies lead and extending their portfolios at all price levels in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 89 Sales of Oral Care by Category: Value 2014-2019
Table 90 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 91 Sales of Toothbrushes by Category: Value 2014-2019
Table 92 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 94 NBO Company Shares of Oral Care: % Value 2015-2019
Table 95 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 96 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 98 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass products and direct selling drive growth via innovation in 2019
Mass products offer attractive innovation in 2019 including prebiotic facial moisturisers
Yanbal offers online advice in 2019 while Beiersdorf offers clarifying general purpose body care
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 100 Sales of Skin Care by Category: Value 2014-2019
Table 101 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Skin Care: % Value 2015-2019
Table 103 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 104 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Government increases consumer awareness of need for sun protection, benefiting sales in 2019
Sun protection targeting price-sensitive Bolivians drives sales in 2019
Leading players invest in innovation but struggle to maintain share in 2020 as range broadens
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 106 Sales of Sun Care by Category: Value 2014-2019
Table 107 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 108 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 109 NBO Company Shares of Sun Care: % Value 2015-2019
Table 110 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 111 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 113 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024