Table of Content

Wearable Electronics in Hungary
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Positive Performance for All Devices Within Wearable Electronics
Smart Wearables Will Continue To Appeal To Tech-driven Younger Hungarians Although Declining Unit Prices Will Expand Consumer Reach
Digital Activity Watches Mainstay of Category Offer Affordable Options While Analogue Offers Consumers Classic Luxury Look
Competitive Landscape
Another Year of Strong Sales for Xiaomi in Activity Wearables
Samsung Feels Pressure From Innovative Competitors
New Launches of Smaller Brands May Struggle To Make Impact Within Increasingly Consolidated Landscape
Category Data
Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Executive Summary
Increasing Polarisation Within Consumer Electronics in Hungary
Increasing Demand for Smart Functions Within Hungarian Homes
Samsung Consolidates Leadership of Consumer Electronics With Wide Innovative Portfolio
Internet Retailing Continues To Gain Share of Distribution
Stable Overall Performance Within Consumer Electronics As Consumers Continue To Embrace Portable and Smart Devices While Discarding Others
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources