Table of Content

Portable Players in Hungary
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Wireless Speakers Benefits From Connectivity To Smartphones and Music Streaming Apps
Niche of E-readers Fails To Find Footing in Hungary
Increasing Dependence on Smartphones Negatively Impacts Demand for Portable Media Players
Competitive Landscape
Increasing Polarisation Within Portable Players
Impressive Growth for Wireless Speaker Brands But Smart Speakers Will Struggle To Enter With Language Barrier
Kindle Continues To Invest in Declining Category Which Appears To Be Paying Dividends
Category Data
Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Executive Summary
Increasing Polarisation Within Consumer Electronics in Hungary
Increasing Demand for Smart Functions Within Hungarian Homes
Samsung Consolidates Leadership of Consumer Electronics With Wide Innovative Portfolio
Internet Retailing Continues To Gain Share of Distribution
Stable Overall Performance Within Consumer Electronics As Consumers Continue To Embrace Portable and Smart Devices While Discarding Others
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources