Table of Content

In-Car Entertainment in Turkey
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Declining in-car entertainment squeezed even further by impact of COVID-19
E-commerce continues to gain distribution volume share in 2020
Backed by strong brands, Digicom maintains strong lead in in-car entertainment in 2020
RECOVERY AND OPPORTUNITIES
Volume sales declines to continue over the forecast period
E-commerce set to become a key distribution channel for in-car entertainment over the forecast period
Increasing price-sensitivity to provide opportunities for domestic players to gain share via competitive pricing
CATEGORY DATA
Table 1 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 2 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources