Table of Content

Home Audio and Cinema in Morocco
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Lifestyle Trends and Smartphone Penetration Boost Demand
Convenience Boosts Digital Media Player Docks and Bluetooth Headphones
Hi-fi Products Remain Popular Outside Urban Centres, Audio Separates in Decline
Competitive Landscape
Sony Leads, Based on Strong Brand Image and Longstanding Presence
Samsung’s Growth in Smartphones Carries Over Into Portable Media Players
International Players’ Financial Strength Ensures Their Dominance
Category Data
Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Executive Summary
Smartphones’ Impact Felt Across the Market, Smuggled Products An Issue
Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability
Samsung Consolidates Lead, Local Players Fail To Compete
Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise
International Brands’ Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources