Table of Content

Home Video in Turkey
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home video benefits from a relatively slight pandemic-related rise in volume sales in early 2020 but still set to see double-digit decline in the year overall
OLED TVs continue to see robust growth in 2020
Domestic brands benefit from competitive pricing
RECOVERY AND OPPORTUNITIES
Volume sales of home video to rebound quickly and post steady growth over forecast period
Growing popularity of streaming services signals demise of video players
Price-sensitivity drives demand for economy brands as discounters continue to gain in importance
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2015-2020
Table 2 Sales of Home Video by Category: Value 2015-2020
Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 7 NBO Company Shares of Home Video: % Volume 2016-2020
Table 8 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 9 Distribution of Home Video by Channel: % Volume 2015-2020
Table 10 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 11 Forecast Sales of Home Video by Category: Value 2020-2025
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 16 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 17 Sales of Consumer Electronics by Category: Value 2015-2020
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources