Table of Content

Gardening in Japan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Dynamic growth as younger consumers take up a new hobby
Targeting the younger generation to drive growth
K?rcher maintains its lead but loses share
RECOVERY AND OPPORTUNITIES
Some loss of sales expected, but not to the 2019 level
Players will attempt to retain or attract the younger customer base
Maintaining interest amongst the older generation
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources