Table of Content

Consumer Electronics in Russia
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER ELECTRONICS IN RUSSIA
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As pandemic restrictions ease, laptops will grow in popularity at the expense of desktops
Leading players Lenovo and Hewlett-Packard come under increased pressure from Acer and Huawei
Specialist retailers will regain much of the ground they lost to e-commerce in 2020
PROSPECTS AND OPPORTUNITIES
Laptops will continue to gain retail value share from desktops
Declining demand for printers will undermine Hewlett-Packard
Economic weakness will undermine unit price growth
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 16 Sales of Computers by Category: Business Volume 2016-2021
Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
IN-CAR ENTERTAINMENT IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Post-pandemic rebound in retail current value sales cannot mask long-term decline
Growing popularity of smartphones will continue to weigh on demand for in-car navigation
Expert advice gives electronics and appliance specialist retailers an edge over e-commerce
PROSPECTS AND OPPORTUNITIES
Portable speakers will replace in-car speakers for some
Smartphones will render in-car navigation obsolete for many
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
HOME AUDIO AND CINEMA IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic provides temporary support to home audio and cinema demand
A lack of innovation among the leading manufacturers
E-commerce will cede some of its pandemic gains to specialist retailers
PROSPECTS AND OPPORTUNITIES
Home audio and cinema will continue to be cannibalised by wireless speakers
Falling prices for stand-alone TVs will undermine demand for home cinema and speaker systems
Audiophiles and hobbyists will continue to drive growth in demand for audio separates
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
HOME VIDEO IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With COVID-19 restrictions driving a surge in demand for TVs during 2020, 2021 will bring a post-pandemic hangover
As OLED TVs become more affordable, they are gaining ground on LED
Largely as a result of its competitive pricing and strong marketing, Chinese player Haier emerges as the third-largest player in LCD TVs
PROSPECTS AND OPPORTUNITIES
OLED will continue to outperform LED in televisions
Competitive pressure will intensify, particularly in LED TVs
New formats could challenge OLED
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2016-2021
Table 54 Sales of Home Video by Category: Value 2016-2021
Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
IMAGING DEVICES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital cameras and camcorders continue to lose ground to smartphones
Focus on compact system cameras pays off for Canon
Action cameras drive growth in demand for digital camcorders
PROSPECTS AND OPPORTUNITIES
Smartphones will continue to undermine demand for digital cameras
Dominance of e-commerce will deepen
Increased sales of compact system cameras will drive strong growth in the unit price of digital cameras
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
Table 67 Sales of Imaging Devices by Category: Value 2016-2021
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
PORTABLE PLAYERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand growth for wireless speakers will remain robust, with their portability playing a role in this as consumers spend less time at home
Specialist retailers will regain some lost ground as pandemic restrictions are eased, but e-commerce will remain dominant
Local players Yandex and DNS a growing presence in smart speakers
PROSPECTS AND OPPORTUNITIES
Growing popularity of smart speakers will support strong growth in demand for wireless speakers
Signs of maturity for e-readers
Portable media players will continue to slide towards obsolescence
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2016-2021
Table 78 Sales of Portable Players by Category: Value 2016-2021
Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
MOBILE PHONES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Replacement purchases will continue to support strong growth in demand for smartphones during 2021
Chinese player Xiaomi emerges as the closest rival to leader Samsung
In spite of the easing of COVID-19 restrictions, e-commerce will remain the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Value-added features like more sophisticated cameras and larger screens will help to support growth in retail current value sales
The lure of 5G will help to drive replacement purchases
Feature phones will steadily fade into history
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
Table 89 Sales of Mobile Phones by Category: Value 2016-2021
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
WEARABLE ELECTRONICS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wearable electronics move beyond tech savvy early adopters into the mainstream
With iPhone compatibility a key selling point, Apple continues to dominate smart wearables
Led by Xiaomi, digital activity watches dominate activity wearables
PROSPECTS AND OPPORTUNITIES
Smart wearables will continue to dominate
Higher quality screens and new features will support unit price growth
Digital activity watches set to outpace smart wearables
CATEGORY DATA
Table 112 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 113 Sales of Wearable Electronics by Category: Value 2016-2021
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
HEADPHONES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sharp decrease in pricing will drive surge in demand for wireless TWS earbuds
Apple continues to lead, but competition from cheaper alternatives is growing more intense
In spite of the relaxation of pandemic restrictions, e-commerce will remain the dominant distribution channel for headphones
PROSPECTS AND OPPORTUNITIES
The proliferation of jack-less phones will push more consumers towards wireless headphones
Wired headphones will remain popular among audiophiles and lower-income consumers
As cheaper brands proliferate, retail value sales will fragment
CATEGORY DATA
Table 101 Sales of Headphones by Category: Volume 2016-2021
Table 102 Sales of Headphones by Category: Value 2016-2021
Table 103 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 104 Sales of Headphones by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Headphones: % Volume 2017-2021
Table 106 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 107 Distribution of Headphones by Channel: % Volume 2016-2021
Table 108 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 109 Forecast Sales of Headphones by Category: Value 2021-2026
Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Headphones by Category: % Value Growth 2021-2026