Table of Content

Computers and Peripherals in Morocco
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Smartphones Erode Demand for Desktops, Laptops and Tablets
Demand for Monitors Increasingly Limited To Gamers
Business Demand Sees Continued Growth, Underpinned by Government Efforts
Competitive Landscape
Hewlett-packard A Strong Category Leader With Quality Products
Samsung Opens Bricks and Mortar Outlets, Targets Smuggled Goods
Lenovo Gains Share With Business Focus and Quality/price Balance
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 2 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 5 Sales of Computers by Category: Business Volume 2014-2019
Table 6 Sales of Computers by Category: Business Value MSP 2014-2019
Table 7 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 8 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 9 Sales of Laptops by Form Factor 2018-2019
Table 10 Sales of Tablets by Operating System 2014-2019
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 22 Forecast Sales of Laptops by Form Factor 2019-2024
Table 23 Forecast Sales of Tablets by Operating System 2019-2024
Executive Summary
Smartphones’ Impact Felt Across the Market, Smuggled Products An Issue
Consumers Seek Modern, Innovative Products, Payment Options Increase Affordability
Samsung Consolidates Lead, Local Players Fail To Compete
Specialist Retailers Remain Dominant Due To Product Range and Advice, But Internet Retailing and Hypermarkets See Shares Rise
International Brands’ Quality/cost Ratio Trumps Price for Moroccan Consumers, Stifles Potential for Local Players
Market Data
Table 24 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 25 Sales of Consumer Electronics by Category: Value 2014-2019
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources