Table of Content

Computers and Peripherals in Austria
Euromonitor International
September 2021

List Of Contents And Tables

COMPUTERS AND PERIPHERALS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slower declines for category as lingering effects of pandemic encourages upturn in demand for laptops due to remote working
Consolidated competitive landscape with limited movement in terms of share
Further share gain for e-commerce in 2021 as consumers remain cautious
PROSPECTS AND OPPORTUNITIES
2022 set to see further upturn in demand but maturity of category will ultimately lead to declines over forecast period as a whole
Double threat to tablets
Further share gain likely for e-commerce although more conservative consumers will continue to prefer store-based specialists
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 2 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 5 Sales of Computers by Category: Business Volume 2016-2021
Table 6 Sales of Computers by Category: Business Value MSP 2016-2021
Table 7 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 8 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 18 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
CONSUMER ELECTRONICS IN AUSTRIA
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 20 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 21 Sales of Consumer Electronics by Category: Value 2016-2021
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources