Table of Content

Tobacco in Morocco
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Continued Preference for Traditional, Low-price Tobacco Products Evident
Internal Tax on Consumption Hike Impacts Prices, and Company Shares
Soci?t? Marocaines Des Tabacs Remains Dominant Thanks To Domestic Production
Supermarkets and Hypermarkets Implement Merchandising Strategies Such As Checkout Displays
Buying Power and Advertising Restrictions Set To Maintain Status Quo
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Flavoured Tobacco Products
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumers Unimpressed by Price Hikes Arising From Tax Increase
Rising Health Awareness Has Limited Impact on Tobacco Demand
Supermarkets and Hypermarkets Implement Impulse Merchandising Strategies
Competitive Landscape
Soci?t? Marocaines Des Tabacs’ Dominance Remains Unchallenged Thanks To Domestic Production and High Profile Brands
New Product Developments Focus on Premium Diversification
Consumers Attracted by Illicit Cigarettes’ Low Prices
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2012-2017
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Habanos SA Wins Legal Battle With Soci?t? Marocaines Des Tabacs
Limited Consumer Base for Cigars, While Cigarillos Remains Negligible
Smoking Tobacco Sees Limited Demand But Offers Growth Potential
Competitive Landscape
Soci?t? Marocaines Des Tabacs Benefits From Opening of New Production Plant
New Domestic Challenger Shakes Up the Competition
New Al Khayma Brand Piques Consumer Interest
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 39 NBO Company Shares of Cigars: % Volume 2014-2018
Table 40 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 41 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 47 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Perception of Reduced Harm Contributes To Vapour Products’ Growth
Players Forced To Reduce Prices As Stocks Reach Expiry Date
Smokeless Tobacco Falls Between A Rock and A Hard Place
Competitive Landscape
Players Face Difficulty Attracting Consumers Due To Marketing Ban
Many Smokers Find Vapour Products Unsatisfying
Cost, Lack of Familiarity and Advertising Restrictions Limit Potential
Category Indicators
Table 52 Number of Adult Vapers 2013-2018
Category Data
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 55 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 56 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 58 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023