Table of Content

Mobile Phones in Norway
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 deepens the volume decline for mobile phones, while smartphones continue to suffer from long replacement cycles
COVID-19 leads to a decline in growth for feature phones, while the decline of smartphones is the result of ongoing challenges in the industry
Samsung consolidates its lead, with Apple suffering due to high-price points, as COVID-19 increases consumers price-sensitivity
RECOVERY AND OPPORTUNITIES
Volume growth is not set to recover, as feature phones record a double-digit decline and the economic recession halts spending on secondary phones
Increasing unit-prices, saturation and lengthening replacement cycles, results in an ongoing decline in volume growth for smartphones
OnePlus plans to roll out further across the forecast period, though the economic recession may challenge growth
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources