Table of Content

Consumer Electronics in Chile
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Consumers Electronics Continues To Record A Retail Volume Decline in 2018
E-commerce and Omnichannel Distribution Driving Company Strategies
Low Entry Barriers and High Levels of Competition
Mixed Retailers the Dominant Distribution Channel
Consumers Electronics To See Current Value Growth But Declining Volume in the Forecast Period
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Transition To Better Technology, From Volume To Value
Consumers Look for Printers That Simplify Their Everyday Lives
New Types of Work Are Changing the Relationship Between Consumers and Their Computer
Competitive Landscape
Gaming An Increasingly Important Space
Decreasing Volumes Will Affect Shares of Players Differently
Back To School - An Important Date for Sales of Printers
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
Rising New Car Sales Negatively Affect In-car Entertainment
Smartphones Apps Increasingly Seen As An Alternative To In-car Navigation Devices
Smartphone Gps Functionality Offers Protection Against Car Theft
Competitive Landscape
In-car Navigation Leader Garmin’s In-car Entertainment’s Share Continues Declining
In-dash Media Players Boasts A Large Number of Available Brands
Pre-purchase Process Is Important for Consumers and Brands
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Wireless Speakers A Threat To Some Home Audio and Cinema Categories
Streaming Services Represent A New Way of Listening To Music
Visiting Physical Stores Is Still Important in the Pre-purchase Process
Competitive Landscape
Aspects of Differentiation - Brand, Design and Quality
Distribution Continues To Be Concentrated
Home Audio and Cinema Dominated by International Brands
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Video Players Are Being Replaced by More Modern Devices
Copa America - An Important Event for Televisions
TV Sales Might Be Declining But TV Screens Are Getting Bigger
Competitive Landscape
New Brand Enters An Already Highly Competitive Category
"cyberdays" Are Now Well-established Events in the E-commerce Calendar
New Product Lines To Maintain A Difference Between Brands
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
Digital Cameras Struggling To Compete Against Smartphones
Camcorders Maintaining Differentiation To Remain Competitive
Slr Cameras Offer More Adaptability
Competitive Landscape
Canon Maintains the Leadership in Digital Cameras
Limited Number of Players But High Levels of Technology
Generic Brands With Good Functional Features A New Threat
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
Table 73 Sales of Imaging Devices by Category: Value 2014-2019
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
Premiumisation and Larger Screen Sizes
Smartphones Continue Accounting for A Bigger Share of E-commerce Sales
Confidence A Key Factor To Position the Smartphone As A Payment Method
Competitive Landscape
Telecoms Companies Offering Attractive Plans
Chinese Brands Entering Mobile Phones
With A Wide Available Offer, Brand Value May Be Key
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Wireless Speakers Offer Versatility in Usage Occasions
Ai Speakers Have Not Yet Really Taken Off
E-readers Remains A Niche
Competitive Landscape
Mapuguaqu?n - Combining Technology and Craft
Mixed Retailers Still Leads Despite Losing Share
Large Number of Brands Present in Wireless Speakers
Category Data
Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Tracker Functionalities To Evaluate Consumers’ Daily Activities
Still Seen As Complementary Products
Long Way To Go To Exploit Full Potential
Competitive Landscape
Using the Complementary Aspect As An Attraction
Tracking Information A Solution for Government Social Campaigns
Chinese Brands Enter Smart Wearables
Category Data
Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024