Table of Content

Cigarettes in Morocco
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers Unimpressed by Price Hikes Arising From Tax Increase
Rising Health Awareness Has Limited Impact on Tobacco Demand
Supermarkets and Hypermarkets Implement Impulse Merchandising Strategies
Competitive Landscape
Soci?t? Marocaines Des Tabacs’ Dominance Remains Unchallenged Thanks To Domestic Production and High Profile Brands
New Product Developments Focus on Premium Diversification
Consumers Attracted by Illicit Cigarettes’ Low Prices
Taxation and Pricing
Taxation Rates
Summary 1 Taxation and Duty Levies 2012-2017
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Executive Summary
Continued Preference for Traditional, Low-price Tobacco Products Evident
Internal Tax on Consumption Hike Impacts Prices, and Company Shares
Soci?t? Marocaines Des Tabacs Remains Dominant Thanks To Domestic Production
Supermarkets and Hypermarkets Implement Merchandising Strategies Such As Checkout Displays
Buying Power and Advertising Restrictions Set To Maintain Status Quo
Operating Environment
Legislation
Summary 3 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Flavoured Tobacco Products
Vapour Products
Production/imports/exports
Market Indicators
Table 23 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 4 Research Sources