Table of Content

Imaging Devices in Argentina
Euromonitor International
October 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Digital camcorders declines due to home seclusion, while all imaging devices face competition from smartphones
The competition from smartphones leaves digital cameras a small audience of professional photographers, which supports sales of high-end digital cameras
Sony Argentina gains huge market share in 2020, as digital action camcorders struggle for sales during a time of home seclusion
RECOVERY AND OPPORTUNITIES
A double-digit volume decline will continue over the forecast period, as the economic recession and competition from smartphones damages sales
Smartphones continue to lead to a decline in growth for imaging devices, with smartphone innovation focusing on camera quality
Fixed lens cameras record the deepest decline, while compact system cameras benefit from being the choice of professional photographers
CATEGORY DATA
Table 1 Sales of Imaging Devices by Category: Volume 2015-2020
Table 2 Sales of Imaging Devices by Category: Value 2015-2020
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 4 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 6 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 8 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 10 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources