Table of Content

Consumer landscape 2021
Life priorities
Although Mexicans have strong family ties, over half prioritise “me time”
Time for friends is not prioritised as much as global average
Younger generations more focused on time for their favourite activities
Consumers look for things that make them stand out from the crowd
Tailored and curated experiences are more valued by Millennials
Trying new products and services valued by over 70% of consumers
High percentage only buy from companies/brands that they trust
Home life
Homes are a hub of activity especially with the addition of home working
All generations regularly connecting with friends and family virtually
Homes in a safe location with access to an outside space top priorities
Living in a home with smart functionality appeals most to Gen Z
Eating habits
Despite high levels of home cooking, food delivery/takeaway popular
Gen Z not cooking at home as regularly as other cohorts
Consumers enjoy foods that offer health and nutritional benefits
Millennials adopting a more flexitarian diet
Consumers enjoy snacking although nearly half have scheduled mealtimes
Gen Z least likely to eat their meals at the same time each day
Working life
Work-life balance and job security most important work priorities
Work-life balance most desirable work-related factor for all cohorts
High salaries more important for younger generations
Workforce is looking for more flexible working arrangements
Gen Z want more flexibility and break away from regular working hours
Sustainable living
Mexican consumers have most faith in recyclable labels
All cohorts are trying to have a more positive impact on the planet
Most focus is on reducing use of plastics and using less water
Baby Boomers most actively engaging with green behaviours
Over half of respondents say they are using sustainable packaging
Baby Boomers more inclined to repair than replace items
Consumers like to buy from brands that support their values
Older generations more inclined to share their opinions on social media
Leisure habits
Socialising with friends online surges during the pandemic
Millennials are the biggest online socialisers
In-person socialising not as frequent as virtual get-togethers
Millennials and Gen X are the most avid cinema-goers of all cohorts
Domestic leisure trips more popular as overseas travel stymied
Travellers look for destinations where they can relax with no extra costs
Gen Z select all-inclusive holidays as their top travel feature
Health and wellness
Nearly 75% exercise every week to improve their health/wellbeing
Over half of respondents say they walk or hike for exercise every week
Millennials exercise by running nearly as much as walking every week
Herbal remedies are more popular than the global average
Millennials are biggest users of sleep aids and herbal remedies
Shopping habits
Consumers are focusing their attention on buying less, but higher quality
Millennials more likely to seek out personalised shopping experiences
Friends and family have strongest influence on buying choices
All cohorts are most influenced by friends and family recommendations
Subscription service users are most motivated by the convenience
Shoppers most motivated to shop in-store to see and try and take home
Baby Boomers feel that stores are more trustworthy than other cohorts
Consumers shop online for best price, brand variety and free delivery
Gen X more inclined to shop online for best prices
Technology
Nearly 60% actively manage their data sharing and privacy settings
Millennials show stronger preference to communicate online
Higher share of gaming system console ownership than global average
Nearly a quarter of respondents own a smartwatch
Frequency of most online activities higher than global average
Millennials make most use of online health-related and medical sites