Table of Content

Tobacco in Italy
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Most tobacco formats see growth, at the expense of the largest category, cigarettes
Multinationals maintain their dominance but local players continue to innovate
Switch from cigarettes to other tobacco products set to continue
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Health and alternative products contribute to decline
Rising taxes lead to different strategies and shape consumption
Philip Morris maintains its dominance but switches its focus
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Dynamism for fine cut tobacco as consumers switch from cigarettes
New launches from players to attract existing and occasional smokers
The leaders in smoking tobacco lose share due to a lack of innovation
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 Sales of Cigarillos by Price Platform 2014-2019
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 41 NBO Company Shares of Cigars: % Volume 2015-2019
Table 42 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 43 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 44 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sales of heated tobacco take off but e-vapour products does not fare as well
Consolidation expected in vapour products
Dynamic growth for iQOS in heated tobacco, but competition rising from Glo
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 58 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 60 Sales of Heated Tobacco: Volume 2014-2019
Table 61 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 65 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 71 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 73 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 76 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024