Table of Content

Home and Garden in the United Arab Emirates
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Stuck-at-home consumers devote more time to gardening
Indoor plants remain popular with apartment dwellers
Desert Landscape Co LLC continues to lead in gardening
RECOVERY AND OPPORTUNITIES
Economic rebound will drive stronger growth in retail current value sales, particularly for hand tools, herbicides and pest control
More intense retail competition is likely to lead to more discounting and promotions
The government wants more Emiratis to grow their own food
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic leads some consumers to postpone purchases of big-ticket items
Retailers respond with more discounts and promotions, as well as a pivot to e-commerce
IKEA is particularly popular with Emiratis and Indian expats
RECOVERY AND OPPORTUNITIES
Economic recovery will encourage consumers to reopen their wallets
The dominance of energy-efficient LED in lightening will deepen
E-commerce will continue to gain popularity, as consumers become more comfortable and retailers develop their infrastructure
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic downturn and expat exodus drive decline in demand for home improvement
Ras Al Khaimah Ceramics PSC continues to led, despite reduced demand for bathroom and sanitaryware
Lockdown leads to surge in online shopping
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery and rebounding expat population should bolster demand later in the forecast period
Heightened price sensitivity is likely to outlast the pandemic
E-commerce will continue to percolate towards the mainstream
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic leads to accelerated decline in expat numbers, undermining demand for homewares
Increase in home cooking provides some support to retail current value sales of homewares
Opening of third store reinforces IKEA’s leadership position
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost discretionary spending on homewares
The pandemic has made local consumers more receptive to e-commerce
Sustainability and health and wellness will grow in importance in homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025