Table of Content

Depilatories in Estonia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion impedes demand for depilatories
Growing awareness of “pink tax” undermining demand for women’s razors
Women make savings by cutting out the pre-shave
RECOVERY AND OPPORTUNITIES
Depilatories faces an uphill struggle as women seek out alternative options
Women’s razors and blades in need of innovation to remain competitive
Economic pressures likely to see demand for women’s pre-shave fall further
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2015-2020
Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Depilatories: % Value 2016-2020
Table 4 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 5 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources