Table of Content

Baby and Child-Specific Products in Estonia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
A mixed bag for baby and child-specific products as COVID-19 hits home
A pleasant summer boosts demand for baby and child-specific sun care
Consumers place their trust in familiar brands
RECOVERY AND OPPORTUNITIES
A return to more active lifestyles expected to benefit sales
Premiumisation expected to be seen in baby and child-specific products
Consumers becoming more informed about their purchasing decisions
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources