Table of Content

Tobacco in the Philippines
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Higher Tax and Price Increases Encourage Down-trading
Unitary Taxation Narrows Price Range But Economy Cigarettes Still Benefit From Cost Concerns
Philip Morris Fortune Tobacco Benefits From Keeping Marlboro Prices Steady
Distribution Channels Vary Between Tobacco Categories
Despite Volume Decline, Value Growth Expected in Cigarettes Due To Tax Rises
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
"reduced Harm"
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Taxation Prompts Move To Economy Brands
Nature of Illicit Trade Shfits With Rise in Smuggling From China
Greater Enforcement of Public Smoking Ban Hampers Volume Growth
Competitive Landscape
Philip Morris Fortune Tobacco Benefits From In-store Marketing
Jt International’s Purchase of Mighty Corp and British American Tobacco Exit Consolidate Shares
La Suerte Cigar & Cigarette Factory Sees Further Strong Volume Decline
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Growth Stimulated by Wider Availability and Affluent Smokers
Expansion To High-end On-trade Channels
Cigars and Cigarillos Remain Targeted To A Niche Consumer Group
Competitive Landscape
Tabacalera Becomes More Active on Social Media
Tabaqueria De Filipinas Has Long-standing Appeal But Lacks Social Media Marketing Support
Domestic Players Continue To Dominate Thanks To Strong Retailer Relationships
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Distribution Growth Leads To Brand Success As Vape Shops Mushroom
Calls for Regulation From Enthusiasts and Players
From Cigarettes To E-vapour Devices
Competitive Landscape
Vgod Struggles To Maintain Share Despite Good Reputation
Vapor Bliss Expands Its Reach But Sees Share Decline Due To Fragmentation
Iqos Is Introduced and Sees Strong Growth
Category Indicators
Table 49 Number of Adult Vapers 2013-2018
Category Data
Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 52 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 53 Sales of Tobacco Heating Devices: Value 2013-2018
Table 54 Sales of Heated Tobacco: Volume 2013-2018
Table 55 Sales of Heated Tobacco: Value 2013-2018
Table 56 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 57 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 58 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 59 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 60 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 61 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 64 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 67 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 68 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 69 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 70 Forecast Sales of Heated Tobacco: Value 2018-2023