Table of Content

Tobacco in Thailand
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Ongoing price sensitivity amongst largest low-income male target audience in the wake of the tax levy leads to increasing demand for economy cigarettes, illicit trade and fine cut tobacco
Global producers of cigarettes continue to benefit from price reductions on brands in wake of tax levy, squeezing major local producer TAOT in 2019
Smoking prevalence rate set to remain steady in Thailand over the forecast period, with ongoing demand for more affordable options including fine cut tobacco from price-sensitive consumers
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Economy cigarettes is only price segment to record positive demand in 2019 as price-sensitive consumers continue to make the switch following tax levy
Price-conscious consumers increasingly switch to alternatives to economy cigarettes
Philip Morris strengthens domination of cigarettes in 2019, continuing to benefit from reduced prices to comply with the 20% tax levy
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cigars retains highest value share overall in 2019 due to premium positioning but remains limited to small niche of affluent consumers and tourists
Fine cut tobacco continues to benefit from downtrading trend in 2019 amongst price-sensitive consumers making a switch from cigarettes
Leading players lose share to dynamic competitors in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
PRE-COVID-19 PERFORMANCE
Local government reiterates the stance that it will continue to take concerning e-vapour products in Thailand