Table of Content

Tobacco in Switzerland
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer in 2019
Ongoing concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products
Heated tobacco to remain the star performer
OPERATING ENVIRONMENT
Legislation
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Health concerns and rising prices result in lower consumption in 2019
Price rises influence consumer behaviour, whilst new launches drive interest in flavoured cigarettes
A concentrated competitive landscape
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Switch from cigarettes to fine cut tobacco continues
Cigars continues to suffer, while cigarillos benefits from innovation
Intense competition in smoking tobacco
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Heated tobacco continues its rise
First decline in sales for e-vapour products
Players active in heated tobacco and e-vapour products
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 59 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 61 Sales of Heated Tobacco: Volume 2014-2019
Table 62 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 65 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 68 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 75 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 76 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 77 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 78 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 82 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024