Table of Content

Tobacco in Peru
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
As more consumers shift to illicit products, convenience stores gain popularity for official sales
Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion
Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products
Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment
Further tax hike raises prices
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Affluence of cigar consumers reduces impact of price hikes
Vegas del Caribe implements strategies to encouraged gift purchases
Availability of leading brands limited outside Lima, online sales show signs of growth
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Peru’s Ministry of Health seeks to tackle consumption among young people
Personal image an important factor contributing to consumption
Convenience key to distribution, social media platforms important for reaching consumers
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 49 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 52 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 53 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 54 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 55 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024