Table of Content


Cigarettes in Thailand
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Economy cigarettes is only price segment to record positive demand in 2019 as price-sensitive consumers continue to make the switch following tax levy
Price-conscious consumers increasingly switch to alternatives to economy cigarettes
Philip Morris strengthens domination of cigarettes in 2019, continuing to benefit from reduced prices to comply with the 20% tax levy
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Ongoing price sensitivity amongst largest low-income male target audience in the wake of the tax levy leads to increasing demand for economy cigarettes, illicit trade and fine cut tobacco
Global producers of cigarettes continue to benefit from price reductions on brands in wake of tax levy, squeezing major local producer TAOT in 2019
Smoking prevalence rate set to remain steady in Thailand over the forecast period, with ongoing demand for more affordable options including fine cut tobacco from price-sensitive consumers
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 27 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 4 Research Sources