Table of Content

Writing Instruments in Malaysia
Euromonitor International
July 2021

List Of Contents And Tables

WRITING INSTRUMENTS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Full recovery for writing instruments expected in 2021, despite fluctuating demand in first half of year due to further restrictions
Players continue to innovate to capture imagination of younger target audience
Leading brands continue to diversify marketing strategies
PROSPECTS AND OPPORTUNITIES
Positive outlook for writing instruments as restrictions further relax
Online sales offer further opportunity for brands to expand
Higher value growth potential as lifestyle stationery brands increasingly target sophisticated consumers
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2016-2021
Table 2 Sales of Writing Instruments by Category: Value 2016-2021
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 4 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 6 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 7 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 9 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN MALAYSIA
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2016-2021
Table 13 Sales of Personal Accessories by Category: Value 2016-2021
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 15 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 17 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 18 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 20 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources